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Hot Topic - Media in Spain

No Efficiencies Found In Sports Broadcasting, Only A Deep Hole - July 3, 2014
European public broadcasters once held a distinct advantage in sports broadcasting, largely from generous staffing and advantageous sports rights contracts. Those days are fading fast. Pay-TV operators and telecoms have roared into sports broadcasting with buckets of money.

The Names In Spain Are On The Radio Large - April 23, 2014
Once upon a time, radio broadcasters could count on brand name benefit. Legacy brands have always held value through tough times and new entrants often adopted safe monikers, typically from a consultants list. Fast fragmenting tastes are giving music channels even more branding problems. Talk show hosts have become the new giants.

Copyright Law, Fragments and Imagination - February 24, 2014
Intellectual property rights laws are undoubtedly overdue for revision. The digital age has, remarkably, expanded access to a wide range of words, songs, pictures and ideas. Creating all that is work, deserving recognition. The laws see the door to those works as either open or closed. The simple solution is finding a different door.

Politicians Plan For Public Broadcasting: Ready, Fire, Aim - September 23, 2013
Austerity economics and the political games related are tied to the health and well-being of public broadcasting. Politicians prefer their media compliant and will challenge all who complain. Still, public broadcasters know their strength, which confounds those forming the circular firing squad.

News Coverage Is About Being There, Despite Social Media - July 29, 2013
Following every news event, large or small, comes inevitably the fusillade from media critics, more often than not by the Twitterati. Once upon the time these ‘armchair quarterbacks’ would be kept at arm’s length. Today they’re quoted.

Changes, More Channels Push Bigger Audience - April 25, 2013
Tough times turn broadcasters to joint ventures and acquisitions to hold on to market share. While some media houses throw in the towel, others are seeing sunshine. But content is still king as new channels attract audiences.

Ad Limbo: How Low Can It Go? - March 5, 2013
Free-to-air television is inextricably tied to the fickle fates of advertising. And when media buyers place their bets on the media best to attract anxious consumers reach matters less than price. Viewers have many screens on at once, after all, and seem to like everything.

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Media in Spain and Portugal

The Iberian Peninsula is home to media with vast international reach. Yet, at home the economic crisis has taken its toll. The ftm Knowledge file profiles Spanish and Portuguese public and private media as it struggles to cope. Includes Resources 58 pages PDF (September 2009)

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We've Gone Mobile - And Nothing's The Same – new

Consumers have taken to smartphones in huge numbers. Competition among device makers, telecoms and content producers has created an insatiable demand. With so much volume markets are fragmenting... and nothing's the same. 152 pages PDF (August 2015)

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The BBC – new

Few pure media brands transcend borders and boundries to acheive the iconic status of the BBC. The institution has come to define public service broadcasting. Yet missteps, errors and judgment questions fuel critics. The BBC battles those critics and competitors and, sometimes, itself. 155 pages PDF (August 2015)

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Google Is... Still

Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 116 pages PDF (April 2015)

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