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Hot Topic - Media in Spain

No Efficiencies Found In Sports Broadcasting, Only A Deep Hole - July 3, 2014
European public broadcasters once held a distinct advantage in sports broadcasting, largely from generous staffing and advantageous sports rights contracts. Those days are fading fast. Pay-TV operators and telecoms have roared into sports broadcasting with buckets of money.

The Names In Spain Are On The Radio Large - April 23, 2014
Once upon a time, radio broadcasters could count on brand name benefit. Legacy brands have always held value through tough times and new entrants often adopted safe monikers, typically from a consultants list. Fast fragmenting tastes are giving music channels even more branding problems. Talk show hosts have become the new giants.

Copyright Law, Fragments and Imagination - February 24, 2014
Intellectual property rights laws are undoubtedly overdue for revision. The digital age has, remarkably, expanded access to a wide range of words, songs, pictures and ideas. Creating all that is work, deserving recognition. The laws see the door to those works as either open or closed. The simple solution is finding a different door.

Politicians Plan For Public Broadcasting: Ready, Fire, Aim - September 23, 2013
Austerity economics and the political games related are tied to the health and well-being of public broadcasting. Politicians prefer their media compliant and will challenge all who complain. Still, public broadcasters know their strength, which confounds those forming the circular firing squad.

News Coverage Is About Being There, Despite Social Media - July 29, 2013
Following every news event, large or small, comes inevitably the fusillade from media critics, more often than not by the Twitterati. Once upon the time these ‘armchair quarterbacks’ would be kept at arm’s length. Today they’re quoted.

Changes, More Channels Push Bigger Audience - April 25, 2013
Tough times turn broadcasters to joint ventures and acquisitions to hold on to market share. While some media houses throw in the towel, others are seeing sunshine. But content is still king as new channels attract audiences.

Ad Limbo: How Low Can It Go? - March 5, 2013
Free-to-air television is inextricably tied to the fickle fates of advertising. And when media buyers place their bets on the media best to attract anxious consumers reach matters less than price. Viewers have many screens on at once, after all, and seem to like everything.


See also in ftm Knowledge

Media in Spain and Portugal

The Iberian Peninsula is home to media with vast international reach. Yet, at home the economic crisis has taken its toll. The ftm Knowledge file profiles Spanish and Portuguese public and private media as it struggles to cope. Includes Resources 58 pages PDF (September 2009)

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State Aid - Media Rules – new

National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)

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Social Media Matures (...believe it or not...)

Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)

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Investigative Reporting

Investigative reporters have a storied honor among journalists. Praise is less forthcoming from those with secrets, often ready to use all possible means - legal and otherwise - to avoid detection. New tools are emerging to shed light and tell all. This ftm Knowledge file explores methods, old and new, and the forces prefering darkness. 54 pages PDF (May 2016)

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