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Hot Topic - Radio Audience

This Crystal Ball Looks Like A Tiny Screen - August 6, 2015
It is immutable. There is something old about radio. And it is not just the listeners getting older. As platforms expand listeners are checking out new channels and taking some seriously. It isnít the old platforms that are under threat, itís the old brands.

Research Methods Adjusted, Little Blood Letting - July 23, 2015
A necessary tool in the audience measurement kit is sampling. Counting everybody is hardly efficient or even necessary. Collecting the best data from real people requires a reliable count of how many are there. There is no need to drain the entire body of blood when a simple finger prick is sufficient explained opinion research legend Elmo Roper deep in the last century when the science was a little more frightening. Researchers today take great care in where the needle is inserted.

Scaring Them Away Does Just That - May 22, 2015
Economic theory offers that consumers are, after all, quite rational. Absorbing information they deem necessary choices are made. That information comes from a lot of sources or, most often, just a few. Restricting choices doesnít necessarily nudge them along, disruptive opportunities quickly appear.

They Have To Hear It To Turn It Up - May 15 2015
Technology continues to give media users joy with clever new tricks. Some people notice, some need reminding. Fans are necessary; they tune in, not to forget take the surveys. While programmers are fussy with music lists, DJs, jingles and promotions, the first - and oldest - rule is nothing matters if they canít hear it.

Getting To Know Where People Live Is No Mean Feat - April 17 2015
Nothing affects a media environment more than dramatic, breaking news. Media outlets offer details, often non-stop, and, also notable, escape from agonising subjects. People universally want to know whatís going on where they live. Leading edge outlets keep this firmly in mind.

Digital Future Just A Shout Away - April 3, 2015
Chasing the digital dividend comes at no small expense. Costs always seem to rise with each new exciting advance in technology. For years, decades even, the chorus repeats ďthe future is digital,Ē arrival expected any day now. As with any investment thereís anxiety. And the best cure for anxiety, say the doctors, is more money.

What They Want Is Where They Are - March 9, 2015
Media consumers are, mostly, confined. They hear, see and touch what is nearest. This is called proximity, the branding concept considered the strongest. The web, smartphones and the rest of new media has the potential to change all of that, testing the ties that bind media outlets with their best friends. It is a challenge.

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF


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The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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