- a knowledge base for media professionals
ftm Hot Topics
Search / Email Story / Print Page /

Hot Topic - Radio Audience

Digital Future Just A Shout Away - April 3, 2015
Chasing the digital dividend comes at no small expense. Costs always seem to rise with each new exciting advance in technology. For years, decades even, the chorus repeats “the future is digital,” arrival expected any day now. As with any investment there’s anxiety. And the best cure for anxiety, say the doctors, is more money.

What They Want Is Where They Are - March 9, 2015
Media consumers are, mostly, confined. They hear, see and touch what is nearest. This is called proximity, the branding concept considered the strongest. The web, smartphones and the rest of new media has the potential to change all of that, testing the ties that bind media outlets with their best friends. It is a challenge.

A Pinch Here And A Pinch There - February 23, 2015
It is a sign of the times that broadcasters, when faced with a restless audience and restive advertisers, struggle for balance. "Build an audience and the money will follow" rings hollow in the digital era, automated media buying only one challenge. Big media brands are at greatest risk because when money is scarce doing "more with less" pinches. And the audience notices, of course.

Young People Shake It Off, Broadcasters Persist - February 9, 2015
Broadcasters have long counted on young people for energy, boundless curiosity and a weld to the future. Old people are set in their ways and, today, that means so very last century. Adapting to the "shake it off" set transfixed on smartphones is now elemental, surprisingly simple and a great comfort to those adept. Mass audiences are, some say, a thing of the past. Still those who count are still counting.

Digital Transition More A Dance Than A Race - February 5, 2015
An easy path to digital transition for the media world somehow got lost in the fog. The road has been littered with great ideas that collapsed from fatigue of one kind or another. To those leading the march patience is not a virtue. Others take it all in stride.

The Secret: One Thing - January 14, 2015
Ratings can be so cruel. Getting folks to tune in is difficult. Getting them to say the right things to survey interviewers even more so, or so it can seem. Losing is always a surprise, winning far too simple.

See also in ftm Knowledge

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

Order here

The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF


ftm Radio Page

Radio Page week ending April 3, 2015
digital radio, DAB, DAB+, radio in the UK, radio in the Netherlands, radio in Austria

Radio Page week ending March 27, 2015
radio in the Netherlands, BNR Nieuwsradio, STER, sales-houses, radio in France, Radio France, public broadcasting

Radio Page week ending March 20, 2015
radio in Russia, Like FM, social media, Gazprom Media, radio in Poland, Eurozet, Radio Zet, RadioDays Europe

Radio Page week ending March 13, 2015
radio in Germany, MA Radio 2015/I, Antenne Bayern, Radio NRW, WDR, BR, Energy Munich, SWR, Radio Regenbogen, EinsLive, Radio PSR, radio in Bulgaria, audience measurement, Nielsen Admosphere

Radio Page week ending March 6, 2015
radio in Sweden, public radio, SR, radio in Italy, RCS Media Group, Radio 105, Radio Monte Carlo, Virgin Radio

Radio Page week ending February 27, 2015
radio in Italy, Eurisko GfK Radiomonitor, radio audience, radio advertising, RTL 102.5, RDS, Radio 105, Radio 24, RAI, radio in Germany, AG.MA, radio in Switzerland, digital radio, radio reception, radio in Norway, digital transition, NKOM

Radio Page week ending February 20, 2015
radio in the Czech Republic, public radio, CRo Plus, FM distribution, radio in Crimea, radio in Russia, radio in Ukraine, Gazprom Media

Radio Page week ending February 13, 2015
World Radio Day, ITU, AER, Internews, VPRT, radio in the UK, radio audience, digital radio, RAJAR, BBC, Radio 2, Radio 1, 6Music, commercial radio, Heart

Radio Page week ending February 6, 2015
podcasts, Serial, WBEZ, theater of the mind, radio in Switzerland, audience measurement, digital radio, MediaPulse, SSR-SRG, SFR, RTR, Rete, Radio 3i, Radio Swiss Pop, Radio in France, Radio France, Le Mouv', FIP


ftm Resources

Recent Additions/Updates

See more ftm Resources here

ftm Knowledge

Google Is... Still – new

Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 116 pages PDF (April 2015)

Order here

The Curtain Falls - Media Rises

This updated set of essays focuses on the dramatic changes in Europe's media that began with the fall of the Berlin Wall and Iron Curtain thereafter; Germany in 1989, new media rules,transition of State broadcasting to public broadcasting, refocus for international broadcasting, the rise of commercial broadcasting and the importance of youth culture. PDF (December 2014)

Order here

Media in the Baltics - New World Order

By the time Estonia, Latvia and Lithuania joined the European Union they were known as the Baltic Tigers. The media sector grew spectacularly with big multi-nationals investing. Times have changed. This ftm Knowledge file reports the changes, new opportunities and lingering ghosts. 63 pages PDF (October 2014)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member and order Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

copyright ©2004-2015 ftm partners, unless otherwise noted Contact UsSponsor ftm