Hot Topic - Radio Audience
Lifestyles and demographics have long challenged media designers. The digital age has brought this into plain view, if not necessarily plain sight. Adopting all this blinding change doesn’t seem like change at all to some, just a moment with Instagram. Resistance is futile though fist-shaking certainly feels good.
Brand loyalty continues to challenge the media sphere. Those darned young people are brand switchers. They see media brands differently, some say, identifying more with digital platforms and smartphone apps. Legacy media brands are doomed, say the same prophets of digital wisdom. Alas, media consumers aren’t paying attention.
The greatest competitive advantage always goes to broadcasters who “hear” the audience best. Sometimes this secret runs counter to critics, media buyers and, yes, the technology people. Taking the long-view, no matter how difficult, helps to tune-out the noise. These are important talents.
Uncertainty is a rude force on conventional media wisdom. The audience wants their expectations fulfilled, except when they don’t. They want to see, figuratively, their reflection, so long as it’s very pretty. Then, too, they want to find what they’re looking for, preferably without major expense or lifestyle change. Uncertainty brings out frustration but only for a moment.
Branding for media outlets can be complicated. Listeners, viewers and readers develop their preferences over years. Brand identity is, then, defined by expectations long developed giving huge advantage to traditional outlets. Needs, wants and expectations have, however, their own trajectory. Successful media brands manage their identities by watching their audiences. It doesn’t work the other way around.
With digital transition firmly taking hold of the fertile imagination, attention spans notwithstanding, firm data is ground control. More data should yield greater understanding. Indeed, it does. But that depends on what, exactly, folks want to understand. After that, everything is just as complex as it was last week.
Pity the poor media buyer. With audience estimates for various segments appearing minute by minute there is no time to reflect. Fortunately, algorithms do all the heavy lifting now. When the numbers change very little it is an opportunity to consider a leisurely cruise and dance with the robot.
ftm Radio Page
Radio Page week ending December 8, 2017
radio in Greece, radio licenses, radio in Latvia, digital radio, DAB+
Radio Page week ending December 1, 2017
radio in Poland, radio audience, Radio Track, Millward Brown, RMF FM, Radio Zet, Eska Radio, Vox FM, Polskie Radio, Meloradio, KRRiT, radio in Spain, public radio, A Punt Radio
Radio Page week ending November 24, 2017
radio in France, radio audience, Greater Paris radio, Mediametrie, RTL, Europe 1, France Inter, Europe 1, RMC, NRJ, Skyrock, FIP, Radio Latina
Radio Page week ending November 17, 2017
radio in France, Mediametrie, RTL, Europe 1, Lagardere, Radio France, France Inter, radio in the Czech Republic, Radio Projekt, radio audience, Radio Impuls, Cesky rozhlas, Radiozurnal, Evropa 2, Hitradio, Kiss
Radio Page week ending November 10, 2017
radio in Poland, digital radio, Polskie Radio, Radio Chopin
Radio Page week ending November 3, 2017
radio in Sweden, national radio licenses, Bauer Media, NRJ, MTG
Radio Page week ending October 27, 2017
radio in the UK, RAJAR, radio audience, BBC Radio, Radio 2, Radio, 4, Radio 1, commercial radio, Heart, Capital London, LBC, radio in Russia, Ekho Moskvy
Radio Page week ending October 20, 2017
radio in Turkey, radio audience, Nielsen/URYAD, Kral FM, TRT
Radio Page week ending October 13, 2017
radio in Italy, Radio Italia, Gruppo Espresso, Mediaset, Radio Subasio, radio in Sweden, radio advertising, digital advertising
Radio Page week ending October 6, 2017
streaming audio, podcasts, Financial Times, Amazon Polly, radio in Greece, Alter Ego Media, Vima FM, Lambrakis Press Group
Hot topics click link for more
- Spain - National Radio Audience (released November 2017)
national channels, reach share, trend
- Poland - National Radio Audience (November 2017)
national survey, market share, trend
- France - Greater Paris Radio Audience (November 2017)
national and local channels, market share, trend
- France - National Radio Audience (November 2017)
national channels, sectors, market share, reach/TSL
- Czech Republic - Radio Audience (November 2017)
Top stations, national survey, reach trend
- UK - National Radio Audience (October 2017)
market share, trend, sectors
- UK - London Radio Audience (October 2017)
market share, trend
- UK - National Radio Audience (October 2017)
- Turkey - Major Media - Radio Broadcasting (October 2017)
ownership, management, program formats, platforms, audience estimates
- France - National Radio Summer Audience (September 2017)
national channels, summer period 2012-2017 trend
Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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