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Hot Topic - Radio Audience

Broadcasters Hope Folks Will Forget Digital Dividend - May 19, 2014
Consolidation is an appealing business strategy. All those economies of scale bring joy to investor’s hearts, wherever that might be. After the digital dividend brought a decade of experimentation and fragmentation, media organizations are pulling back to leading brands. Market shares might be rising but consumers are still going digital, looking and listening for something new. It’s a quandary.

The Names In Spain Are On The Radio Large - April 23, 2014
Once upon a time, radio broadcasters could count on brand name benefit. Legacy brands have always held value through tough times and new entrants often adopted safe monikers, typically from a consultants list. Fast fragmenting tastes are giving music channels even more branding problems. Talk show hosts have become the new giants.

Eventually Changes Must Be Made - April 17, 2014
One of the great inevitabilities is the next ratings period. There are others, some more permanent. For programmers and managers find this an opportunity for change, knowing all the while audiences can be very resistant. Inertia is not a viable strategy.

Taking The Long View And Attracting A New Generation - March 13, 2014
The great debate among radio programmers, raging for more than a generation, pits branding versus mechanics. Branding for radio is more than names – or name changes – and is the essence of image. Proponents fight the competitive battles with advertising and promotion. More tactical programmers fight with music rotations, word count and timing. The point is getting listeners – and advertisers – to notice.

Shuffling The News And Changing The Channel - March 6, 2014
The news is the news is turning. Privately-owned broadcasters are challenging public radio channels known for news and information. Public broadcasters – and the politicians who run them – are reading the ratings and do not like what they see. But changes are just so negotiable.

Listening Rises As Boring Stations Lose - February 6, 2014
The audience chooses favorites. Sometimes new favorites get the nod, if they’re easy to find. Otherwise, people keep coming back to the best known brands though they hate being bored. You can’t outsmart them.

Anxious Audience Goes For Talk, Sometimes Music - January 16, 2014
National audience estimates, particularly those measuring most every person breathing, serve an important purpose. They focus the attention of owners, operators, media watchers and, sometimes, the public at large on broad strokes; winners and losers. Only media buyers tangle themselves in detail. And everybody knows the next ratings period is more important than the last.

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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF


ftm Radio Page

Radio Page week ending May 16, 2014
radio in Norway, digital radio, local radio, SBS Discovery

Radio Page week ending May 9, 2014
radio in Norway, digital radio, NRK, cars and radio, radio in Germany, digital transition, VPRT, radio in France, web radio, Radio France, RF8

Radio Page week ending May 2, 2014
radio in Germany, Antenne Bayern, WDR, Radio/Tele FFH, planet radio, LfM, Radio NRW, BFBS

Radio Page week ending April 25, 2014
radio in Spain, EGM, AIMC, Cadena SER, Grupo Prisa, Los 40 Principales, Onda Cero, M80, Cadena COPE, RNE, Kiss FM, radio in France, Mediametrie, IDF audience, RTL, Europe 1, NRJ, Skyrock, Radio Latina, radio in South Africa, AM/MW, ICASA

Radio Page week ending April 18, 2014
radio in Norway, digital radio, digital migration, NRK, radio in France, Médiamétrie, radio audience, Europe 1, RTL, France Inter, NRJ, Radio France

Radio Page week ending April 11, 2014
radio in Germany, Bayerischer Rundfunk, BR Klassik, digital radio, radio in Russia, international broadcasting, Voice of America, Voice of Russia

Radio Page week ending April 4, 2014
radio in France, radio promotion, Virgin Radio, Fun Radio, radio in Greece, licensing, EETT


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ftm Knowledge

The Privacy Issue – new

The privacy issue touches every aspect of media. From consumer protection and the rights of individuals to news coverage privacy is hotly debated. New media and old media stumble and the courts decide. ftm offers views from every side of the Privacy Issue. 68 pages. PDF (July 2014)

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Media in Greece, Cyprus and Macedonia

The Greek media world has been turned upside down in recent years. Financial constraints coupled with political confusion seem endless while digital media promises a new future. Media in Cyprus, largely tied to Greece, shows certain signs of stress while media in neighboring Macedonia remains under stress. This ftm Knowledge file explores the bright spots and all the rest. Includes updated Resources. 82 pages PDF (June 2014)

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Public Broadcasting - Arguments, Battles and Changes

Public broadcasters have - mostly - thrown off the musty stain of State broadcasting. And audiences for public channels are growing. But arguments and battles with politicians, publishers and commercial broadcasters threatens more changes. The ftm Knowledge file examines all sides. 168 pages PDF (March 2014)

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