Hot Topic - Google/Alphabet
Newspaper publishers were late, to be generous, to the digital age. Whether they didnít see the revolution coming or didnít believe it is, by the second decade of the 21st Century, a moot point. Readers, subscribers and advertisers made the transition rather easily. Hubris kept the publishers in the dark.
Seekers of economic wisdom watch for turning points, moments when trends become reality. Technology almost always points the way. Steam engines effectively powered the Industrial Revolution, replacing horse-drawn power. Steam gave-way to diesel, then lighter fuels which, in turn, allowed aviation, forever changing transportation and, arguably, communication. Through this transition rules, conventions and laws changed to facilitate the new and accommodate the old. Horses have survived, their tasks reaching that turning point.
If disruption is the key to success, these are the best of times. Nothing is as it was a year ago, even five minutes ago. Blame social media. Blame the web. Blame the moon. But all that lovely disruption comes at a price. No worries: inflation will reduce the risk.
As the digital revolution matures no one is left speechless. We share. We shout. We are connected. We are confused. Immense wealth and endless utility have defined the digital dividend along with a poverty of opportunity and understanding. These are still big days for fake news.
Giants of the universe are pondering their fate. Threatened by deep pools of retching bile, they sense increasing danger. Less fleet than the effluence encroaching, they are mounting a defence. It will be expensive but money is no object when survival is at risk.
Technology is better than work. It has a way of expanding to fill not just all available time but every possible space. The great technology heralds report this as transcendent progress, a notion appealing to financial rainmakers. Where technology goes money flows. That explains the sight of so many people holding buckets while dancing as fast as they can.
Media technology is constantly reshaping. Code-writing geniuses find new tricks to adapt peopleís behavior for fun, profit or the attention of investors. Fewer business plans are written for advertising revenue these days, now that media buying is automated. Paywalls - in various forms - are like meters on oil wells.
See also in ftm Knowledge
Google Is... Still
Google's leaders say their goal is to change the world. And they have. Far more than a search engine, Google has impact over every media sector and beyond, from consumer behavior to broadcasting and advertising to newspapers. That impact is detailed in this ftm Knowledge file. 116 pages PDF (April 2015)
Hot topics click link for more
The Campaign Is On - Elections and Media – new
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!