Hot Topic - Germany Media
Investment strategies for media houses are as diverse as the sector. There is the endless search for new opportunities through new markets or new technologies. Simply moving cash is also a major consideration. Insecurity abounds within the media world making good investments very tricky.
The enduring contradiction in public broadcasting policy is demand versus cost. Various constituents expect high quality programming, everywhere, all the time and lots of it. None of that comes cheap. Finding a balance can be a terrible job.
More often than not, new public broadcasting bosses are welcomed to a barrage of criticism. It’s a rite of passage, of sorts. There’s always a complaint, a better idea and sometimes a scandal. Everything is on the table, especially the money.
Big media houses have lost patience. Digital transition is a costly irritation more than opportunity for some. Loss making units are being jettisoned as quickly as possible. The doors are swinging closed.
Digital radio development is, as it has been, up and down. Launches precede re-launches. Promotion has the appearance of trial and error. Supporters see one set of problems, detractors yet another. It’s a tough nut to crack.
There’s nothing like a bit of a shake-up when the ratings arrive. Media buyers have something new to think about, often stressful. Programmers are divided; either a bonus or out the door. It’s a good time for a beer.
Legacy media brands are on the rise. Oh, yes, there are a zillion channels available on every sort of platform. All those new ones add to the mix, certainly, but the folks keep coming back to the tried and true companions.
Also see in ftm Knowledge...
Media in Germany
Home to Europe's biggest broadcasters and publishers, Germany is a highly competitive media market. Transition to digital television was easy, other media not so simple, unsuprising with Germany's complex regulation and business structures. This Knowledge file reports on media leaders and followers. Includes Resources 143 pages PDF (April 2011)
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Media Laws-Digital Dividend – new
Lawmakers and lawyers are challlenged by the new digital reality. We've seen new rules proposed, enacted, dismissed and changed as quickly as technology takes a new turn. The ftm Knowledge file looks at the grand plans and their consequences. 76 pages PDF April 2013
Europe’s Radio – Eastern Europe
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)
Social Media Matures (...maybe...)
Hundreds of millions use social media. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 68 pages, PDF (February 2013)
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