Hot Topic - Streaming Media
The appeal of streaming video services has not slowed. Despite boisterous declarations of critics the big providers have not collapsed from post-coronavirus user retreat. OK, some are reviewing their spreadsheets, cutting expenses, either raising rates, embracing advertising or both. Investors understand the workings of money, crypto bros notwithstanding, and weigh subscription rates with leveraged production costs. It’s a tough business, but aren’t they all.
At big publicly-traded companies the chief executive’s role is rather simple; bring happiness to the shareholders, investors and board members. Happiness in this regard means money, “shareholder value” and the like. Accomplishing this the chief executive is rewarded for brilliant business insight. The realm of big companies - including the media sector - is changing quickly. Now a chief executive is required to provide comfort and counselling. Swooping strategic innovation - like doing things - is merely an annoyance.
There was a time when streaming video services were king of the media mountain. Not only were viewers signing up in droves, quite often to more than one service, but the “streamers” - as they are known - took command of the production capitals. After all, cranking out new and different films and series had a certain appeal for viewers looking for more, not to forget bigger. There have been blockbusters. All of this attracted investors, always looking for earth shaking returns. The coronavirus pandemic hit and the streaming video business just got mammoth. Then it all got real.
Game changer is the most overworked term in the digital era. Every digital anything must be one, at least once, lest the risk of becoming a loser, the toughest epithet to shake. In good times, consumers embrace game changers. The masters of high finance ring the big bell for game changers, which are easier to explain than pork bellies. Games changers, however, are in the business of being game changers. Some have succeeded wildly. Digital media has been the pride of free-market economics; no rules, no taxes.
Sports media has set itself apart from mainstream media by super-serving sports fans. Big general interest broadcasters and publishers have been paying attention. It could be too late.
Business school academics study everything they can in search of trends, outcomes and fruitful practices. Every few years all of this is thrown out. Some are happy, some confused, many write books. Remember the long-tail theory? Neither does anyone else. Cycles are popular fodder, mostly because huge datasets are easier to crunch. And everybody looks for an outlier, kind of like aliens.
In the business of business, the brand is everything. Still. Producers of goods and services pay careful attention to their brands. Brand value is the accepted measure of the relationship between something for sale and a customers willingness to pay. The concepts may seem a bit old-school in the post-modern world where value is rather indeterminate.
See also...
Streaming Everything
Great streams of media are flooding digital devices, faster and faster with each new G. Streaming audio and video are either the surfboard riding the digital wave or just another tech Titanic. As investors pile in the cash broadcasters experience another panic attack. This story's just beginning. 49 pages PDF (January 2016)
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Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
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The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
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Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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