Hot Topic - Streaming Media
Revising media rules from the depths of the last century for today’s digital consumer preferences challenges the best and brightest legal minds. There is great and valuable logic in adapting what has gone before, not to forget warm fuzzy comfort. But rule makers are inevitably frustrated when the world changes before the ink dries on their latest remedy. A linear process disintegrates in complexity.
Everything about the Cannes Film Festival carries symbolic weight. Juries are made up of really important people. Films allowed for screening are obviously very important. Those nominated for top honors are super important. Palme d’Ore winners are beyond important, exalted even. Those other film awards - Oscars, BAFTAs - are, well, nice.
A notable force in the rise of the World Wide Web has been its facility to engage people. Part of that is due to the ubiquity of internet and now mobile access. But people also just like to share their thoughts, personal and otherwise, and those of others in a rather non-binding way. Anybody can have a blog, website or pages on social media portals and invite others to their world, except in China and a few other places. Some of these are silly, some serious, a few actually become famous and make money. All of this could be coming to an end.
With digital transition firmly taking hold of the fertile imagination, attention spans notwithstanding, firm data is ground control. More data should yield greater understanding. Indeed, it does. But that depends on what, exactly, folks want to understand. After that, everything is just as complex as it was last week.
Big investors and venture capital firms are watched carefully for indicators of financial trend. These money pipeline innovators, some would call them manipulators, apply their skills quite narrowly: make more money with less risk. Tech companies - including media tech - are played like poker chips. Of course, the table always wins.
Ambition is the trait most rewarded by investors and customers, the difference only slightly nuanced. Technology companies have entered the media sphere - Netflix and Amazon, not forgetting Apple’s venture into music streaming - with the gleeful admiration from investors. Media companies have been on the back-foot trying to catch up with the techies. Consumers, of course, just want what they want right now, preference given to brands they know.
Radio broadcasters, who once warded off threats of extinction from evil television, are feeling considerable anxiety inflicted by the streaming services and, more importantly, the notoriety they have achieved. Music, popular and otherwise, has filled the radio airwaves, interspersed with ads among many, occasionally DJs, sometimes with jokes, sometimes weather reports. Video, MTV and the like, did not “kill the radio star.” Audio streaming services enabled by mobile platforms are, at least by appearance, grabbing radio’s default audience, music fans.
Great streams of media are flooding digital devices, faster and faster with each new G. Streaming audio and video are either the surfboard riding the digital wave or just another tech Titanic. As investors pile in the cash broadcasters experience another panic attack. This story's just beginning. 49 pages PDF (January 2016)
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The Campaign Is On - Elections and Media – new
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
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