Hot Topic - Social Media
Awful things are popping out all over the internet. Politicians vow to make it safe, at least for themselves. We understand their frustration. But the internet and all things that spring from it are not just a well of ideas to be bottled up. On this river everything flows.
Change has always driven the news. Without change there is no news. Imagine being the weather reporter in Mauritius; sunny today, sunny tomorrow. The digital dividend for news organizations has meant considerable change, disruption and, for some, fun.
Brand building is an engaging business. The media world is in that business, for itself and for others. The biggest brands get people talking which, in post-modern terms, has nothing to do with actually talking. Social media has usurped than function. This is fun when the brand message is fun, happiness or shopping, less so for oil spills and bank scandals.
As the internet became the agent for speedy delivery of news and information those less speedy entered an existential crisis. People would wait no longer for the newspaper to hit the doorstep or the evening TV news programs appointed hour. And why should they? People now accept that all the news they need can be consumed in real time. This is not the only transformation.
Around election time every politician squirms a bit. Campaigns are media events, messages of all sorts flying to and fro, crafted carefully by dedicated wordsmiths. Out of their control are the new media vehicles of disruption. It would seem, the little Twitter bird can turn even the most steely politicians to jello.
Russian media is, if anything, full of intrigue. From Western eyes, itís also full of controversy. This certainly extends to the rather vibrant new media scene. Color it complicated.
The relationship between internet technology and critical information is largely beneficial. The publicís interest is quickly satisfied by words and pictures flowing instantly from the miracle of the digital age. News cycles, though, hate vacuums and the web tends to neutralize value.
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