Hot Topic - Hungary Media
Owning and operating a media organization is a tough slog in the digital age. There have been dropouts despite the alluring promise of fame, fortune and show business. For every one seeking escape new media operators spring up, plenty of them. Not all have the same aspirations. And we know who they are.
Control, having it or losing it, carries great symbolism. The art of communicating symbols is quite powerful. Broadcasters and publishers have practiced this art, sometimes for making money and sometimes for other reasons, for so long it seems innate. To their enduring frustration, politicians, especially the most authoritarian, confuse control with its symbols. Media people never walk backwards.
Opportunity and cash are charting the ebb and flow of recent media transactions. With most developed markets, strategic investors are buyers and financial investors are sellers as valuations continue to rise. In developing markets, media asset values have plummeted to historic low levels, changing the equation. Speculators are having a field day.
Broadcast licensing, for some, is a license to make money. Broadcasters have long railed against so called beauty contests for new or renewal concessions with onerous public service commitments plus technical and even financial requirements. Some regulators have agreed to make it simple and hold auctions. Sometimes it doesn’t work out.
Broadcasters often view media regulators as slightly less interesting than accountants. Always quoting the rulebook does not make good cocktail conversation. But these oracles of law and order can have a creative side… in a manner of speaking.
In the blink of the eye, we’re in 2012. Little has changed across the threshold except the calendar. Despots continue to push on media. But there’s always an election coming. “Every nation,” we’ve heard, “gets the government it deserves.”
Media watchers can wail and moan all day and all night. Once a political strongman decides to slam the door on independent media there’s little anyone can do. It’s “regrettable.”
See also in ftm Knowledge...
Flying Through Turbulence – Media in the New EU Member States
ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)
Free to ftm members and others from €49 Order
Hot topics click link for more
The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!