Hot Topic - Media in Poland
Broadcasters in search of all the nice things that come from increased market share often stare down competitors at every opportunity. Earning market share is costly and time consuming, developing the digital dividend even more so. Acquisitions are either hard to come by or very expensive. Then there’s cooperation.
The biggest challenge for public broadcasters, say some, isn’t funding. Even the richest public broadcasters feel the heat, from commercial broadcasters, new media, publishers and, of course, the politicians. It’s existential. And the long debate sometimes runs out of time.
It’s only a matter of hours now before the next big television event of the year. Broadcasters are offering more hours with more reporters and commentators. There will be HD, 3D, mobile TV and, well, more. Everybody is having a go at it, hoping to satisfy the insatiable fans. The accountants will have a go at it later.
Business decisions for publishers are based on the bottom line. It can be cruel. Sometimes, at least for the more entraprenurial, it’s instinct. And it’s always about timing.
Investors in television companies come in all sizes and styles. Some become operators, others players. The money in the television business just keeps on growing, which keeps investors on their toes lest one or two get broken.
Bankrupt public broadcaster spent millions on perks, bonuses and other fun as government cut revenue sources. Auditors looked down the rabbit hole and found too many consultants and outside lawyers. Meanwhile, there’s a new boss to be chosen.
Maybe the ‘long tail’ theory isn’t completely dead. Big broadcasters are adding as many brand extensions as they can to bulk up sagging audiences. New channels - offered by others – are attracting a lot of attention.
See also...
Media in Poland
Poland is the biggest media market of the new EU Member States and the changes have been often surprising, sometimes radical and never ending. Publishers, broadcasters and new media are plentiful, talented and under constant stress. ftm has its eye on Poland. 43 pages PDF Includes Poland's neighbor Belarus, resources (March 2009)
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Flying Through Turbulence – Media in the New EU Member States
ftm reports on media in the 12 newest EU Member States. Will media find clear air or more turbulence? Country reports, company reports and broadcaster/publisher reports. 98 pages PDF file (February 2007)
ftm Members
Available at no charge to ftm Members, others from €49
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- Poland Major Media - Radio Broadcasting (28/03/2013)
public and private radio channels, management, platforms, market share
- Poland - Major Publishers (10/08/2011)
publishers, publications, executives, circulation, websites
- Poland - Market Data (02/08/2011)
population, GDP, ad spending, internet and mobile penetration, press freedom, corruption
- Poland - National Radio Audience (29/07/2011)
national survey, market share, trend
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Media Laws-Digital Dividend – new
Lawmakers and lawyers are challlenged by the new digital reality. We've seen new rules proposed, enacted, dismissed and changed as quickly as technology takes a new turn. The ftm Knowledge file looks at the grand plans and their consequences. 76 pages PDF April 2013
Europe’s Radio – Eastern Europe
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)
Social Media Matures (...maybe...)
Hundreds of millions use social media. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 68 pages, PDF (February 2013)
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