Hot Topic - News Corporation/Rupert Murdoch
There are, we know, no final exams for aspiring CEO’s. We take a test before driving an automobile and several before flying a jet aircraft. There’s even, usually, an examination required to become an accountant, lawyer or brain surgeon. Those chosen to lead organizations employing and serving tens of thousands, millions arguably, arrive at the corner office by other means.
News media distinguishes itself from other enterprises with claims of a greater ethic. Bank shareholders, we’ve learned, expect and get big profits, dividends and no silly chit-chat. Are we so different?
Institutions take to aging much like the people who direct them. Few are content riding off into the sunset, warmed by fulfillment and humbled by knowledge. The quest, the game, becomes the elixir. Would that it be so easy.
There is no thrill greater than walking right up to that edge, wiggling your toes over it. Some people feel it when jumping out of a perfectly good airplane. Landing, intact, is reward of the metaphysical kind. Worrying about bad things and consequences are for wimps and little people.
The hourly revelations, charges and retorts about News Corporation have rapt the media world. Rupert Murdoch is facing, arguably, his greatest challenge. The seeds run deep and, as is said, one reaps what one sows.
Beginning in the late 20th Century, after ‘management by objectives’ and ‘in search of excellence’ had fallen away, private sector organizations uncovered new value – and new values – in serving up well-turned phrases for two increasingly important stakeholders: investors and governments. The corporate communications industry – something between lobbying and advertising – could, it said, not only add value but create it. There are, of course, limits.
It was a dreadful week. All that stirred was a constant buzz inside the head. There’d been no Murdoch news. Not a Tweet. Then, just as the drugs kicked in, a torrent.
Rupert Murdoch will reportedly fly to London this week to rally his generals for the next skirmish in a war he cannot lose. The war to gain decisive competitive advantage for News Corporation in the UK media market is one he did not expect to fight on open terrain. Battles are very hard to control.
See also in ftm Knowledge...
Rupert Murdoch and News Corporation
News Corporation is a highly competitive media giant a global, multi-media footprint. From paywalls and pay-TV to tabloid troubles and new ventures the media industry watches Rupert Murdoch. Update includes family ties, succession plans and other News Of The World. 210 pages PDF (September 2012)
Television in the UK
Viewers in the UK love their 'telly'. The BBC is under pressure, BSkyB expanding, ITV and Channel Five are under new management. Hardly a week goes by without a complaint, new rules or other change. 58 pages PDF (October 2010)
The newspaper market in the UK is among the worlds most competitive. The publishers are colorful, editors daring, journalists talented and readers discerning. ftm follows the leaders, the readers, the freebies and the tabloids. 83 pages PDF (October 2010)
Fake News, Hate Speech and Propaganda – new
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!