followthemedia.com - a knowledge base for media professionals
ftm Hot Topics
Search / Email Story / Print Page /

Hot Topic - Ad Spending

Ad Report: Digital Gain, More Pain - June 19, 2012
Ad spending growth forecasts are positive, just not so much. Continued economic uncertainty makes for lower expectations. And big diversions, whether sports or elections, aren’t making much of a difference. The winner, of course, is digital advertising.

Advertising, Enhancement And Economics - October 24, 2011
That advertising powers a considerable portion of the media world is clear to one and all. The advertising people know this and leverage their investments for maximum benefit. Media people know it, too, and want their piece of the action. What advertising means to broader economics is the stuff of late night debate.

Uncertain Ad Trends Continue - September 1, 2011
Providing juice to all media houses, ad spending reports and forecasts are watched carefully. The big trends haven’t changed much over the last year. As the summer of 2011 draws to a close, the tone has become ominous.

Stoking Online Advertising Draws Fire - April 15, 2011
Online advertising is, without argument, the current growth engine for the advertising business. Behavioral advertising is its fuel. Targeting consumers more directly, more precisely, has had the advertising people in a lather for more than a hundred years.

Internet Advertising Is A Scary Place - March 29, 2011
By nearly every measure internet advertising is the fastest growing ad sector, taking money from all but television. The reasons are simple. More consumers attractive to advertisers are using the Web, certainly. More importantly, internet advertising is “cost effective,” meaning cheap.

Ad Agencies Forecast Big 2011 Global Growth But Read The Small Print – It’s Not So Great For the 'Mature' World And Print Remains In The Doldrums - December 8, 2010
The forecasts that came from the annual UBS Media conference in New York brought big smiles – global ad spending next year will be up, the TV spend will be up, the Internet continues it merry way, but when it comes to print that kind of got buried. After all, who likes bad news when you’re trying to promote the good?

Looking For Money In All The Ad Places - September 14, 2010
Advertising has long been a target of scorn by the well-meaning, looking to cure all walks of evil. Laws keep bad ads from good people. But advertising has great potential for good. And governments want a piece of it.


also see in ftm Knowledge

The Happy Advertising People

The advertising people are spending again. But things are different now and media people are feeling it. New media attracts attention and advertisers want to be where the action is. This ftm Knowledge file looks at the paradox of media and advertising. 120 pages PDF (September 2011)

Order here

ftm Resources

Country Market Data

See more ftm Resources here

ftm Knowledge

The Curtain Falls - Media Rises – new

This updated set of essays focuses on the dramatic changes in Europe's media that began with the fall of the Berlin Wall and Iron Curtain thereafter; Germany in 1989, new media rules,transition of State broadcasting to public broadcasting, refocus for international broadcasting, the rise of commercial broadcasting and the importance of youth culture. PDF (December 2014)

Order here

Media in the Baltics - New World Order

By the time Estonia, Latvia and Lithuania joined the European Union they were known as the Baltic Tigers. The media sector grew spectacularly with big multi-nationals investing. Times have changed. This ftm Knowledge file reports the changes, new opportunities and lingering ghosts. 63 pages PDF (October 2014)

Order here

The Privacy Issue

The privacy issue touches every aspect of media. From consumer protection and the rights of individuals to news coverage privacy is hotly debated. New media and old media stumble and the courts decide. ftm offers views from every side of the Privacy Issue. 68 pages. PDF (July 2014)

Order Here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €19 each.

copyright ©2004-2012 ftm partners, unless otherwise noted Contact UsSponsor ftm