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ftm Radio Page - week ending January 17, 2020

News and traffic reports, no longer together
navigation apps are speechless

German national public radio channel Deutschlandfunk - all of those adjectives being significant to this story - will end traffic reports that have tailed newscasts for more than 40 years. The two-minute notices of accidents, construction and cows crossing the road amount to about 30 minutes of airtime each day. Naturally, there was an audience survey, reported Neue Westfälische (January 14), which revealed two-thirds of its listeners found traffic reports either not important or less important. There it is.

Germany is rather large with lots of roads, highways, speed bumps and crossing signs. Coverage is tough duty for a national radio channel, leading to speed reading announcers. Public radio channels, German and others, are under constant pressure to mind the costs and benefits, not to forget employees psychological well-being. (See more about media in Germany here)

Factors contributing to the decision include widely available real-time on-board navigation devices as well as mobile phone apps distributing every bit of information anybody would want. Deutschlandfunk will use the newly-available minutes for more news and no jobs will be lost. Gone, though, will be the advertisers, likely absorbed by local broadcasters that thrive on traffic reports.

Savvy radio programmers learned years ago that traffic reports aren’t about traffic reports. They are an opportunity to give a boost to local identity; share a few words about familiar places. Anyway, nobody can understand somebody speaking 200 words a minute, even in German.

Radio channels bitten by protests and strikes seek better mood music
"does not surprise me"

The final French radio listening estimates were released this week by measurement institute Médiamétrie. It covers the November-December period, in France normally a time of festivities and shopping. Not necessarily this year; there were resurgent Gilets Jaune (Yellow Vest) protests accompanied by industrial actions; also known as strikes. In south-eastern France the weather was terrible.

All of this contributed to a challenging period for national general interest and news channels. Top rated general interest channel RTL remains top rated. Its audience share, however, dropped to 12.6% from 13.4% year on year. RTL made a few program adjustments after the summer break, not really major. And, too, news coverage of the Gilets Jaune protest reached a peak during the November-December 2018 period.

Public general interest channel France Inter, still number two, held its very loyal audience, 12.3% audience share, up from 12.1% one year on. This is despite a general strike affecting Radio France employees. The France Bleu network also did not suffer, moving into third place in the national listening estimates, 6.5% audience share, up from 6.2%. The France Bleu network generally performs well during this period; lots of people driving to see grandma in need of local traffic reports.

All-talk RMC was pushed into 4th place, taking a slight hit in audience share, 6.3% from 6.4%. Legacy hit music channel NRJ, placing 5th, rose to 6.2% audience share from 5.7% year on year. Long suffering - and ever changing - Europe 1 was off slightly, 4.5% audience share from 4.7%. Across the last three measurement periods there is an appearance the channel’s audience is stabilizing. Oldies channel Nostalgie (NRJ Group) placed 7th, 4.3% audience share up from 3.9%. (See France national radio audience share trend chart here)

All-news public channel France Info was stung, 3.7% audience share from 4.4% one year on. Perhaps it was affected by the strike as much of the news content was replaced by music. Rap hip hop Skyrock was unchanged at 3.3% audience share. Rounding out the top 10 was Fun Radio with 2.9% audience share, down from 3.4% year on year, its worst showing in years.

“It does not surprise me,” said M6 (RTL Group) general director for audio Régis Ravanas, quoted by Le Point (January 12), “because music channels that target young people, like Fun Radio, which is centered on electronic music are handicapped by French music quotas.” Several French radio broadcasters are supporting an adjustment to music quota rules, which mandate up to 40% French content. Audio streaming services like Spotify and Deezer, not yet covered by the rules, keep gaining.


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