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ftm Radio Page - week ending September 20, 2019

Heatwave scorches radio listening
yes, they went to the beach

French measurement institute Mediamétrie dutifully released this week its radio audience estimates for the July-August period. That would be summer. The release received scant notice as broadcasters and the advertisers they love have moved on mentally to the next ratings season. There is little interest in dredging up numbers they can’t sell or, frankly, do anything about.

Summer audience estimates, though, come from Mediamétrie each year because that’s what they do. The sample is different - metropolitan areas only - so comparisons with other survey periods are not allowed. Some general trends, though, continue. Radio listening in France, Monday through Friday, continues to slide; 73.7% of the 13+ population from 74.9% year on year. Weekend listening is also lower as is time spent listening.

French people were on holiday. That includes many in broadcasting and, probably, all in advertising, except for the bots. The leading general interest channels RTL and France Inter retained the two top spots one year on; RTL slightly higher at 11.8% audience share from 11.6%, France Inter dropped to 10.5% audience share from 11.2%. (See France national radio summer audience estimates trend chart here)

In a sign that French radio listeners got out of town, regional public network France Bleu placed third nationally, 7.0% audience share from 5.8% year on year. For several weeks this past summer, French people endured a historic heatwave. The France Bleu stations offer regional weather bulletins as well as traffic reports. Talk channel RMC was lower; 6.3% audience share from 7.0%. All-news public channel France Info was up; 4.1% audience share from 3.5%.

Hit music channel NRJ placed 5th with 5.9% audience share, up from 5.7% one year on. Oldies channel Nostalgie spiked to 6th; also 5.9% audience share, up from 4.8%. Cherie FM was also up as was the other NRJ Group channel Rire & Chansons. (See more about media in France here)

Others fared not so well. Fun Radio, RFM, RTL2 and Virgin Radio were significantly lower in audience share year on year. Europe 1 and Skyrock were virtually unchanged. And now the summer is officially over.

Radio Page week ending September 13, 2019
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Radio Page week ending September 6, 2019
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Radio Page week ending August 2, 2019
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Radio Page week ending July 26, 2019
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Radio Page week ending July 19, 2019
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