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Hot Topic - Media in France

Synergies Apply To The Known - December 14, 2016
The digital age has made one factor more important than all others: scale. To thrive, if not only survive, media operators view consolidation as primary business strategy. Shareholders and stock traders agree; other insecurities pale. Above all, what is familiar is favored.

Broadcaster Punished, Takes Market Over Cliff - July 15, 2016
It is a mad pursuit, the quest for bigger audience. Competitive strategy is defined by risk-taking. Passing through one goal post in search of another is grand success. Still, the means often entail blue smoke and mirrors. Everything is now virtual.

For Some, Advertising Is More Popular Than Ever - April 11, 2016
Advertising is a world of opportunity. With the digital space fully open, every sort of message meant to persuade can be crafted to touch just the right customer. This makes ad blockers so popular, the message being inescapable. Ad spending has recovered from the Great Recession quite nicely. And nobody turns down the money.

When News Is Serious Fun Rises Quickly - January 28, 2016
Serious news is all around, every day. Media outlets rise to the occasion informing, certainly, and reflecting public anxieties. But the popular reflex also seeks reassurance and, often, relief. People find what they need, when they need it, many places.

There’s No Time Like The Present So Get On With It - September 14, 2015
From management consultants to corporate raiders the message is the same: Execution is everything. Ideas, wonderful as they are, spring up everywhere. Only a few attract listeners, viewers, readers or, best of all, money. Leaders may be credited for grand plans but putting them in motion is the real skill.

Shifting The Culture Of Free - July 20, 2015
Media luminaries through most of this century have taken every opportunity to belittle the online “culture of free,” customers disregarding traditional pathways of commerce for the cornucopia that is the internet. A legal bit torrent was unleashed against those defying the will of content masters. The result has been much as expected; threats bore no fruit, the internet adapted. Consumers aplenty have decided which items on the media menu they will and will not pay for.

Separating Progress From Horizontal Motion - March 23, 2015
The biggest executive challenge in handling a crisis is knowing what is and isn’t a crisis. It’s a qualifying attribute, requiring a certain distance from the moment or, at least, good noise-abatement technique. The best executives love, worts and all, their people, programs and jobs. The rest are simply accountants.


Media in France

French audiences are moving fast to every new platform. Mobile and Web media challenges the old guard while rule makers seek new directions. Media life in France... and a few secrets. includes updated Resources 147 pages PDF (November 2011)

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ftm resources

  • France - Greater Paris Radio Audience (November 2016)
    national and local channels, market share, trend
  • France - National Radio Audience (November 2016)
    national channels, sectors, market share, reach/TSL
  • France - National Radio Summer Audience (September 2016)
    national channels, summer period 2010-2014 trend
  • Market Data (18/10/2011)
    population, per capita GDP trend, ad spending, ICT and mobile usage, press freedom, corruption
  • Major Media - National Daily Newspapers (15/10/2011)
    ownership, directors, circulation

  • ftm Knowledge

    The Campaign Is On - Elections and Media – new

    Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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    Fake News, Hate Speech and Propaganda

    The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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    The Millennials

    In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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