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ftm Radio Page - week ending November 1, 2019

Endangered channel finally signs-off
"paving a road while driving"

A roof-top orchestra is planned and something of a party. Danish news/talk channel Radio24syv is leaving the airwaves at midnight Thursday (October 31) after eight years. It has been generally well-received, considered innovative and expensive to operate.

Radio24syv has been operating on the FM platform for eight years as a publicly funded channel with private-sector owners, publisher Berlingske Media and PeopleGroup. Danish politicians created the unusual conditions, largely to bring competition to main public channel DR P1. Then the politicians changed the rules to force the station to effectively move from Copenhagen to a rural location. The operators resisted, throwing in their collective towels. The Culture Ministry reassigned the FM frequencies to DR Radio 4. After that the politicians tried to save it by moving it to the DAB+ platform but, alas, nobody wanted to operate it. And, too, after elections the politicians changed. (See more about media in Denmark here)

Two weeks ago the Culture Ministry assigned the available DAB+ channel to DRs youth channel Radio Loud, a consortium of several local stations, which will commence next April. That effectively brought the Radio24syv saga to a close. “It’s been a bit like paving a road while driving,” said Radio24syv union representative Ida Herskind, quoted by Politiken (October 31).

Meanwhile MTV Radio makes its appearance on Friday (November 1). It’s a DAB+ channel principally operated by Viacom, known for TV channels Nickelodeon and, yes, MTV. The local Danish partner is TVR Media, which distributes the NRJ franchise in Denmark. The new radio channel is also, of course, available through online streaming and mobile apps. The channel is MTVs first and only radio brand extension.

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