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ftm Radio Page - week ending February 3, 2017

Public radio strong with urban audience
not a dinosaur

The September-December Médiamétrie radio audience estimates for greater Paris (Il-de-France), released January 26, presented few surprises. Largely, trends seen in the national radio audience estimates for the same period, released a week earlier, were confirmed. National news and talk channels were booted up by a basketful of national and international events, pushing lower several - but not all - traditional national music channels.

Public broadcaster main news and talk channel France Inter placed first in the rankings with 13.5% market share, up from 12.4% market share year on year. With a few tweeks in methodology Médiamétrie discourages year on year comparisons. That noted, France Inter is certainly in ascendance. Long dominant RTL ranked second with 12.6% market share, down from 12.9%.

Talk-intensive Europe 1 remained in third spot, falling to 8.4% market share from 8.9% market share one year on. Talk-variety RMC (some sports, some business, some news, some other) held 4th place, 7.9% market share, up from 7.3% market share. Public all-news channel France Info placed 5th, again, with 5.2% market share, up from 4.6% market share. (See greater Paris radio audience trend chart here)

“France Inter is in the image of Radio France: an eclectic, demanding radio and, at the same time, able to bring together a large audience," said Radio France president Mathieu Gallet, taking a victory lap, quoted by Les Echos (January 29). “France Info is challenging the global media. Social networks are part of our response. This means that (public broadcasting), which is presented as dusty and "Mamouthesque" (a dinosaur), is anything but that: we are able to innovate.”

With a much darker tone, Lagardère spokesperson Ramzi Khiroun called the results for Europe 1 “obviously a failure,” quoted by Le Monde (January 30). Lagardère general partner and principal owner Arnaud Lagardère, said the spokesperson, “deplores that the listeners… turn their backs on Europe 1.” He also refuted long simmering speculation that Europe 1 and other radio broadcasting assets are for sale.

The rest of the news from the greater Paris September-December audience estimates is just strange. NRJ held 6th place, down very slightly to 4.4% market share. Fun Radio rebounded to 2.9% market share from 2.0% year on year, possibly blowback publicity from the Fungate news coverage. Urban channel Skyrock continues to drop, strangely, in most urban Paris. Generations and Tropiques FM were the top rated local stations, both up.

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