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ftm Radio Page - March 4, 2016

Official radio app coming soon, complaints expected
“high time”

Every radio broadcaster worth their salt has explored the new world of new media. Websites for stations are, by now, in their 4th or 5th generation. Mobile apps are the big thing. The technology is, of course, easy. Just set loose a few geeks in the basement and feed them pizza. How mobile technologies are used to benefit the brands will soon be discovered.

Austrian public broadcaster ORF is well into the development of Android and iOS versions of the FM4 website, release expected this year. The mobile app will replace the FM4 “fan” app, essentially a live stream, developed by “fans” and “given” to ORF. “It was high time we got active,” said ORF director for online and new media Thomas Prantner to derStandard.at (March 1).

After a complaint from private broadcasters the Austrian Federal Administrative Court allowed last year that ORF can develop mobile apps only when the same contents are also available on websites and mobile-only new media offerings are not allowed. Private broadcasters association VöP welcomed the decision as a “barrier” to ORF’s “boundless expansion.” For its part, ORF said it was “meticulously compliant with the existing law.”


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