ftm Radio Page - February 26, 2016

Little change or a lot of change, time will tell
variety is the spice of life, yes?

German broadcasters always perk to the chair’s edge as release dates for the semi-annual AG.MA radio audience estimates approach. Ad rates depend on those numbers. And, in Germany, there’s always a bit of a preview as top-line data is released a week before the station-by-station detail.

For the MA 2016 Radio 1 - actually collected from the second half of 2015 - a slight methodology change added folks listening on mobile phones. AG.MA is a joint industry body organizing radio measurement for public and private broadcasters; thus, little changes are the result of great consultation. Methodology changes seem to strike about every two years. To the joy of all, it appears that young people are tuning-in to radio.

Missing, however, are about 1.5 million daily listeners. Compared with estimates from the MA 2015 Radio 1 period total daily listening has dropped to 56.1 million folks from 57.6 million. Oh yes, of course, there was that methodology change challenging year-to-year comparison. Average time spent listening rose one minute to 243. (See more about media in Germany here)

Compared, as recommended, the previous half year MA 2015 II audience estimates, released last July, radio listening was up noticably among women and folks between 10 and 29 years. Time spent listening, however, was significantly lower among all age groups.

Tuning-in “necessary to be informed”
“not just a jukebox”

Voices informing the public are more diverse than ever. Radio is “necessary to be informed,” said six out of 7 radio listeners in Turkey (86%), reported in radio association URYAD’s content survey. Significant majorities found their radio choices “objective” (60%) and “honest” (69%). The survey of 7,500 people was conducted by Nielsen in January.

Radio is “not just a jukebox” in Turkey, said URYAD managing director Olcay Akay, quoted by mediacatonline.com (February 19). “The majority of radio listeners see it as an honest and impartial news source.” (See more about media in Turkey here)

The survey estimates radio’s overall weekly reach in Turkey at 65.8% of the population, more men than women and nearly three-quarters of 35 to 44 year olds tuning-in.

Radio Page week ending February 19, 2016
radio in Finland, Kiss FM, Bauer Media, Kiss First, Kisstory, radio brands, radio in Greece, FM licenses, online radio

Radio Page week ending February 12, 2016
World Radio Day, UNESCO, ITU, new media, Jungala Radio, MiCT, radio in Greece, licensing

Radio Page week ending February 5, 2016
radio in the UK, radio audience, RAJAR, BBC, commercial radio, digital radio, DAB, Radio 2, Radio 1, Radio 4 Extra, 6Music, Heart, Smooth, Magic, Kiss, Absolute Radio, LBC, Global Radio, Bauer Media, podcasts, radio in Hungary, Karc FM, Lanchid Radio

Radio Page week ending January 29, 2016
radio in Sweden, Sveriges Radios, Ekot, Radio Sweden, international broadcasting, radio in France, Médiamétrie, radio audience, RTL, Radio France, France Inter, France Info, Europe 1, RMC, NRJ, Nostalgie, Fun Radio, Virgin Radio, Skyrock

Radio Page week ending January 22, 2016
radio in Switzerland, Mediapulse, SSR-SRG, SFR, RTS, RSI, public radio, digital radio, Radio Swiss Pop, Euergy Zurich, radio in Greece, Best 92.6, Hellenic 93.2

Recently added radio audience figures and resources

• Germany - Radio Audience (March 2016)
  leading stations, audience trend, daily reach
• Sweden - Major Media - Radio Broadcasting (February 2016)
  public and private radio channels, owners, management, national market share trend
• UK - National Radio Audience (February 2016)
  market share, trend, sectors
• UK - London Radio Audience (February 2016)
  market share, trend
• UK - National Radio Audience (February 2016)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (January 2016)
  national and local channels, market share, trend
• France - National Radio Audience (January 2016)
  national channels, sectors, market share, reach/TSL
• Switzerland - Radio listening by region (January 2016)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (January 2016)
  share, trend
• Switzerland - Swiss-German region Radio Audience (January 2016)
  share, trend
• Switzerland - Italian region Radio Audience (January 2016)
  share, trend
• Poland - Major Media - Radio Broadcasting (January 2016)
  public and private radio channels, owners, management, platforms, market share
• Estonia - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Spain - Major Media - Radio Broadcasting (December 2015)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Ireland - Major Media - Radio Broadcasting (November 2015)
  national public and commercial radio channels, major local/regional stations, management, listening share
• Finland - Major Media - Radio Broadcasting (September 2015)
  public and private radio channels, management, market share, platforms
• France - National Radio Summer Audience (September 2015)
  national channels, summer period 2010-2015 trend
• Ireland - National Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Ireland - Dublin Radio Audience (August 2015)
  market share, 07h00-19h00, trend
• Spain - National Radio Audience (July 2015)
  national channels, reach share, trend
• Greece - Major Media - Radio Broadcasting (June 2015))
  public and private broadcasting, owners, executives, market share

More Resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.