followthemedia.com
a knowledge base for media professionals
ftm Radio Page
ftm Home Page

ftm Radio Page - August 5, 2016

Strategy To Fit The Mold
cookie cutter Broadcasters have different brand strategies, each suiting a particular customer. Audience reach is obvious but often just a means to an end. Complex strategies can be tricky, confusing the customer very risky. Atop everything shareholder’s needs and interests must be satisfied. The meetings can seem endless.

 

 


Radio Page week ending July 29, 2016
EBU, gTLD, domain names, (dot) radio, radio in France, Mediametrie, radio audience, IDF, RTL, France Inter, RMC, Fun Radio, Radio Classique

Radio Page week ending July 22, 2016
radio in Switzerland, radio audience, Mediapulse, SSR-SRG, SFR, RTS, RSI, Energy Zurich, Radio 24, BNJ FM, 3i, radio in Monaco, Radio Baikal, MC 2

Radio Page week ending July 15, 2016
radio in France, Médiamétrie, radio audience, Fun Radio, Fun-Gate, RTL, Radio France, France Inter, France Info, Europe 1, RMC, NRJ, Nostalgie, Virgin Radio, Skyrock, radio in Italy, GfK RadioMonitor, RTL 102, Radio DeeJay, Radio Sportiva, Radio Zeta L'Italiana, RAI RadioTre

Radio Page week ending July 8, 2016
radio in the UK, News UK, TalkSport, radio in Ireland, Q102, FM104, Wireless Group, radio in Italy, Mediaset, RadioMediaset, Radio Montecarlo, Radio 105, Gruppo Finelco

Radio Page week ending July 1, 2016
radio in Greece, ERT, Voice of Greece, ERT3, radio in Austria, KommAustria, ORF, radio in France, Fun Radio, Mediametrie, audience measurement, RTL Group

Radio Page week ending June 24, 2016
radio in France, music quotas, radio in Ukraine, language quotas, New York Festivals, radio awards, BBC, ORF

Radio Page week ending June 17, 2016
radio in Spain, community radio, M21 Directo, radio in Germany, ma IP Audio, streaming audio, 1Live, SWR3, Spotify, advertising, Turkish Airlines, radio in France, radio audience, Mediametrie, audience measurement, Fun Radio, RTL Group

Recently added radio audience figures and resources


Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2016 ftm partners, unless otherwise noted Contact UsAbout Us