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ftm Radio Page - week ending June 8, 2018

Foreign language stations disappear, new owner rises
"strengthen our audiences"

Finnish broadcaster Basso Media has acquired assets of Radio Satellite Finland for an undisclosed price, reported media news portal Markkinointi & Mainonta (June 4). The two stations operated by Radio Satellite Finland - Radio Sputnik and Spirit FM - ceased broadcasting in May. Basso Media indicated it was acquiring only the FM frequencies and would not be reviving the former stations.

"We want to strengthen our audiences, and we are aiming to take on a bigger foothold in our target group, and we will continue to be in the world of Basso Radio,” said Basso Media chief executive Riikka Reunanen. “The need for frequencies has been there for a while but we have not been active in acquisitions.” New stations will be launched sometime this year. Other details remain secret. (See more about media in Finland here)

Basso Media operates Bassoradio, a music channel targeting 25 to 35 year olds, largely male, operating in Helsinki and several other cities. The company publishes a magazine and associated website. It is principally owned by VC Jacob Ehrnrooth (Nitro Games) and music impresario Christian Moustgaard.

Radio Sputnik was a Russian-language radio station, not related to the euphonious Russian state media network. It was launched in 1999 and had gone through several owners. Spirit FM, first heard in 2015, was a mainly English-language radio station operating in Helsinki and Turku. Both stations stopped broadcasting in May with no warning, not even to the Finnish media regulator, said mediamonitori.fi (May 11).

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