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ftm Radio Page - week ending May 18, 2018

The Future Has Arrived! Now What?
garden variety Through this entire century the media drumbeat has proclaimed, rather perniciously, the inevitable transition from analogue to digital forms as something approaching metaphysical bliss. Freed from analogue leash people will have more choice, more time and more sharing. Of course, what they got were hungry alligators in the media garden.

Broadcasters investigate steep drops in audience
"trying to unravel the causes"

Radio broadcasters in Hungary continue to express dismay at what appears to be a rapidly shrinking audience base. The Hungarian government took over radio audience measurement at the beginning of the year, offering different methodologies for Budapest and nationally and providing the service to broadcasters at no charge. Public release of the audience estimates has been limited “to protect the economic interests of market participants,” said a statement from regulator National Media and Communications Authority (NMHH).

The first quarterly (January-March) state-funded radio audience estimates were released at the end of April. State broadcasters Petofi and Kossuth Rádió led in the national survey, followed by government-friendly Radio 1. It was fairly obvious that others lost audience. (See more about media in Hungary here)

Hungarian Catholic Radio (Magyar Katolikus Rádió) complained that its audience had dropped “about a third” after the shift to the state authorized measurement system. Deputy general manager András Radetzky said “such a sudden change in the media consumption habits of his radio listeners is virtually impossible,” quoted by news portal 24.hu (May 3). The broadcaster filed a formal complaint to the NMHH “questioning the credibility of the measurement” and has offered to fund a separate audience measurement service.

“We are analyzing the situation together with researchers and our own specialists, and what these differences stem from: changes in the market, methodological change, or something else,” said Slager FM owner Radu Morar to 24.hu (May 13). “As for the Sláger FM, with the change to the new measurement, nearly 100,000 listeners have not been included in the measurement. We are not happy, but we are trying to unravel the causes and consequences of change with the researchers.”

Radio Page week ending May 11, 2018
media in the US, podcasting, public radio, Pocket Casts, NPR, WNYC, WBEZ, This American Llfe, mobile media

Radio Page week ending May 4, 2018
radio in France, Lagardere, Europe 1, RFM, Virgin Radio, radio in the Netherlands, radio audience, Radio 538, Sky Radio, Talpa Radio, Radio 10, NPO, Radio 1, Radio 3, Q-music

Radio Page week ending April 27, 2018
radio in France, radio audience, Paris radio, Mediametrie, RTL, France Inter, Europe 1, FIP, Oui FM, radio in Ukraine, wired radio broadcasting, Ukrtelecom, NRCU

Radio Page week ending April 20, 2018
radio in Poland, Radio Zet, Antyradia, Meloradia, Chilizet, radio in Romania, Europe FM, Virgin Radio, Lagardere Active, podcast, podcasting, streaming media, radio in the UK, BBC, radio in France, Radio France, radio in Germany, Radio Hamburg

Radio Page week ending April 13, 2018
radio in Germany, FM transmission, Media Broadcast

Recently added radio audience figures and resources

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