ftm Radio Page - March 12, 2010
Through all the automobile design trends over seventy years several components have never changed; seats, motor, wheels and a radio. Popular music has chronicled “drivin’ in my car, turnin’ on the radio.” Consumers wouldn’t buy a car without a radio. Is there a problem?
Popular program inspires radio channel
More digital ideas but FM rules
When it comes to digital radio, Denmark’s public broadcaster DR jumps the shark in programming. It will yet again add a new DAB channel, one inspired by popular P3 channel program Unga Bunga. Dropped will be DR Electronica.
“It’s about adding something kicking,” said DR’s digital radio director Ole Molgaard, quoted by mediawatch.dk (March 4). DR recently gained new spots on the DAB multiplex when commercial station 100FM fell into bankruptcy.
Since jumping into digital radio with both (all?) feet, DR’s strategy has been to try different program ideas then try a few more. By consequence, uptake for digital radio by Danish listeners has been far quicker than in other countries. (More on digital radio here)
Danish politicians have suggested DR’s P3 channel move entirely from FM to DAB, an idea rejected by DR Director General Kenneth Plummer. “P3 is one of the last Danish public service channels, which is strong among the younger generation - and we can not afford to push them away from us,” he said on P3 quoted by Arbejderen (March 5).
Recently added radio audience figures
- Germany - Radio Audience (14/03/2010)
leading stations, 2010 national survey, daily reach
- Czech Republic - Radio Audience (01/03/2010)
Top stations, national survey, trend
- Netherlands - Radio Audience (20/02/2010)
national survey, market share, trend
- Romania - National Radio Audience (11/02/2010)
national survey, market share, trend
- UK - National Radio Audience (04/02/2010)
market share, trend, sectors
- UK - London Radio Audience (04/02/2010)
market share, trend
- UK - National Radio Audience (04/02/2010)
BBC/commercial 'gap'
Also see ftm Knowledge
Europe’s Radio – Eastern Europe – new
Northern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)
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Available at no charge to ftm Members, others from €49
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Europe’s Radio – Northern Europe
Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)
ftm Members
Available at no charge to ftm Members, others from €49
Order
Digital Radio - Forward...slightly
Digital radio is slowly finding its way. Broadcasters are challenged by shifts in business models, audience expectations and regulation limbo. This ftm Knowledge file details the promise of digital broadcasting and the paradigm shifts. 83 pages PDF (June 2009)
ftm Members
Available at no charge to ftm Members, others from €49
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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.
100 pages. 2004
Available at no charge to ftm Members, €49 for others. Email for more information
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