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Hot Topic - Digital Radio; DAB, HD, Web Radio and more

Digital Radio: What Would Steve Jobs Do? - July 25, 2012
Digital radio development is, as it has been, up and down. Launches precede re-launches. Promotion has the appearance of trial and error. Supporters see one set of problems, detractors yet another. It’s a tough nut to crack.

From Alternative To Icon And Back - March 12, 2012
The fearful truth about the digital age is that advantage goes to those willing and able to exploit a hot spot. While some in digital media see every breath taking moment as new and brilliant, the longer view shows a more consistent and real world. The spirit of the times needs lots of spirit while times change slowly.

How Do You Keep Them Tuning In Once They’ve Been To FarmVille? - February 2, 2012
The digital platform debate has been pushed off the table. The audience, as usual, won. Next to the podium is local versus national, or hyper-local versus quasi-national. How to keep them happy – and tuned in – won’t be easy…or cheap.

Look Carefully! It’s A New Digital Landscape - January 25, 2012
Where public broadcasters are ubiquitous and well-funded, private channels have a tough fight. But fight they will for audience and advertising. Some are turning in some quite good numbers by emphasizing local content, good marketing sense and a boost from digital platforms.

The Fate Of Digital Radio Remains Unclear - June 10, 2011
Digital radio was quick out of the starting blocks a decade ago, which seems like a century. Regional arguments aside, standards and platforms issues were easily solved. As the race was run, the course changed. Now nobody can find the finish line.

No Digital Consensus - March 4, 2011
People, we must admit, are analogue. They eat in analogue, sleep in analogue, work in analogue and play in analogue. People even think in analogue. If going digital is the answer to everything, what is the question?

Commercial Radio Rebounds As Listeners Tune Out Chatter - November 1, 2010
A robust media market thrives on a responsive audience and good competition. All of it is rather unpredictable. And that’s the good news because audiences seem to like changing their channels.


See also in ftm Knowledge

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

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ftm Knowledge

The Campaign Is On - Elections and Media – new

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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