ftm Radio Page - September 18, 2009
Radio Energy loses appeal
Off to DAB?
Zürich radio station Radio Energy has three months to cease broadcasting on FM frequencies. A Federal Administrative Court in Switzerland upheld a decision from October 2008 by the Federal Office of the Environment, Transport, Energy and Communications (DETEC) denying a renewal of its concession. “The Court’s decision is final,” said the DETEC statement (September 18). (Read the DETEC statement here – in French) The Court allowed that Radio Energy could continue broadcasting on the digital radio (DAB+) multiplex, cable, and the internet.
DETEC approved three FM concessions for private local radio serving Zürich, Switzerland’s largest city. Radio Energy, majority owned by major Swiss publisher Ringier, was not among them. The decision brought a storm of protests among faithful listeners and concerned broadcasters. Radiio Energy has been broadcasting in Zürich for more than 25 years. (Read background here)
Radio Energy General Manager Dani Buchi, reported in Kleinreport.ch (September 18), “now fights in the political way.” For the time being, he said, he’d would follow the rules and migrate to DAB and cable “ensuring the survival of the channel.”
Radio 1 owner Roger Schawinski, who was awarded a Zürich concession last October, blasted the entire procedure. Interviewed on Radio 1 (September 18), Schawinski said: “ The Zurich region will, in the future, offer six private radio, programs for all generations… far better than any other region in Switzerland. But it is (expletive deleted) that the (public broadcaster) SRG can continue to use not only the majority of all frequencies, but with a total of five networks continuing an FM monopoly on language level. This should be changed as soon as possible. Then there would be room for additional private stations like Radio Energy.” (JMH)
New season – new ad campaign
And new news
Poland’s Radio Zet launched its new ad campaign this week with TV spots and a cash competition. The spots feature listener endorsements and are supported by print and internet placements.
The station’s news and information position is also getting a boost. In addition to hearing new people in the news department, some swiped from other stations, listeners will notice a change in contact points. The Radio Zet Infotelefon, where listeners can call in with news tips, replaces the “Red Phone.” The difference? Now calling in with a news tip is a free call. (JMH)
Recently added radio audience figures
Also see ftm Knowledge
Europe's Radio – new update
Europe’s media landscape is dotted by 15,000 radio stations and channels. Public, private, digital and even a few MW stations reach upwards of 90% of Europe’s listeners each day. This updated ftm Knowledge file adds new material on digital broadcasting, measurement, regulation, Sweden, Portugal, Poland, Switzerland, France, Germany, Russia and the UK. 195 pages PDF (August 2009)
ftm Members
Available at no charge to ftm Members, others from €49
Order
Digital Radio - Forward...slightly
Digital radio is slowly finding its way. Broadcasters are challenged by shifts in business models, audience expectations and regulation limbo. This ftm Knowledge file details the promise of digital broadcasting and the paradigm shifts. 83 pages PDF (June 2009)
ftm Members
Available at no charge to ftm Members, others from €49
Order |
The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.
100 pages. 2004
Free for ftm EXTRA subscribers, €49 for others. Email for more information
|
|