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ftm Radio Page - week ending October 20, 2017

Ratings slip for everyone... there is a clue
face the music

Radio in Turkey offers rather standard, predictable programming with rather standard, predictable results. Recently released monthly Nielsen/URYAD audience estimates for September show little variation among top channels, certainly those with national reach. New channels occasionally pop-up and others disappear. There are 36 national radio channels, 102 regional stations and about 950 local outlets. Since the July 2016 coup attempt 34 stations, mostly local, have been closed.

Market leader Kral FM, targeting older listeners with Turkish standards, has gained and slipped a few reach share points over recent years but has not been challenged. It is a national channel based in Istanbul owned by Dogus Media Group. There are two other co-branded channels – 4th place Kral Pop and dance/international Kral World Radio - and news/information NTV Radyo (18th), co-branded with the NTV TV channel.

In 2nd place is TRT FM, the national pop music channel of state broadcaster Turkish Radio and Television. It, too, has kept the same place in the national rankings for years. TRT Radyo 1, mostly speech-based, placed 14th and appears to be slipping in reach share. TRT operates several other radio channels. (See more about media in Turkey here)

Pop music Power Türk again ranks 3rd in the national audience estimates. It is owned by Power Media Group, which also operates Radyo Fenomen (12th) and others, plus TV. (See Turkey - Major Media - Radio Broadcasting in Resources

Metro FM, Super FM, Slowtürk, Power FM, Best FM and Joy Türk finish out the top ten, all slightly lower in reach share year on year.


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