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ftm Radio Page - week ending September 15, 2017
For decades radio broadcasters have sought listeners at their workplaces. It was very logical: people spend more time at work. Times have, obviously, changed. The communal radio sitting on a file cabinet has been replaced by personal earbuds. Every listeners can choose exactly what they want, when they want it.
So, of course, there is a new study of workplace listening preferences. It’s been published by professional social network LinkedIn and streaming music service Spotify. Results include intriguing details from France, Germany and the UK; similarities certainly, differences obviously. Across all those surveyed - details how that was carried out not revealed - there’s a perception that music preferences impact an employee’s image. You are what you listen to… or something.
Among French workers - and the survey appears to focus on office workers - the vast majority prefer pop music (55%), results reported by Les Echos (September 10). The top three artists are, in order, Coldplay, Adele and Ed Sheeran. No French artists in that top three, noted Les Echos. And don’t be caught listening to French rap - very déclassé in the workplace. Techies prefer jazz, “luxury professionals” like hip-hop and the HR (human relations) team goes for heavy metal, which explains many things.
Three-quarters of German worker-bees listen to something while working and 72% say music keeps them motivated, compared with 65% of the French sample and 67% of the UK sample. The top three artists are, in order again, Ed Sheeran, Rihanna and Adele, reported Berliner Kurier (September 11). Rapper Eminem ranked least acceptable. Pop music is also the dominant style in Germany (66%), followed by rock (29%) and world music (17%). Classical music and hip hop lags. A quarter of those surveyed said it’s rude to force colleagues to listen to your music.
“Office politics play an important role in the curation of any playlist with 10% of professionals admitting to judging their colleagues based on their musical tastes, so probably best to lay off on the acid house,” wrote The Drum (September 7) about the UK results. Ed Sheeran, Coldplay and Bruno Mars are the most acceptable artists in the UK workplace. Eminem, again, dead last. “How we behave in the workplace plays a huge role in developing our professional brand so it’s important to remember what you want to communicate about yourself to others, whether that’s online or offline,” said LinkedIn’s Darain Faraz.
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