a knowledge base for media professionals
ftm Radio Page
ftm Home Page
Search / Email Story / Print Page /

ftm Radio Page - week ending July 21, 2017

Audience disappears, broadcasters complain, retrench
time to reflect

Listening levels tacked lower in France according to the Médiamétrie national radio audience estimates for the April through June period. Global reach dipped to 79.0%, a historic low. Aggregate time spent listening dropped 5 minutes per day. Accordingly, there have been complaints.

The top two national radio channels - RTL and France Inter - held their spots though shedding audience share, slightly; RTL at 12.3% market share from 12.9% year on year and France Inter 10.6% audience share from 10.9%. News and talk channel RMC popped into 3rd place with 6,9% audience share from 6.2% and 5th place. All-news public radio channel France Info posted the biggest jump among national radio broadcasters to 4.2% audience share from 3.5%. The effect of presidential elections was rather uneven.

Legacy pop music channel NRJ held 4th place but dropped to 6.4% audience share from 6.7% one year on. NRJ Group managing director Maryam Salehi poured scorn on the audience estimates for “the lasting impact of the Fun Radio fraud,” quoted by Le Point (July 20). After protest from riled competitors this time last year Médiamétrie de-listed Fun Radio for disrupting the survey process. RTL Group, owner of Fun Radio, also complained about “constraints” on its audience estimates “systematically redistributed… to other stations in the market,” quoted by French radio news portal Le Letter Pro Radio (July 20). Fun Radio placed 10th in the current audience estimates. (See French national radio audience share trend chart here)

National talk channel Europe 1, unsurprisingly, fell to 5th place with 6.1% audience share - a historic low - from 7.0% one year on. Owner Lagardère Active Radio set out over the last several weeks to replace key executive and on-air staff, mostly from public radio channel France Inter, for a high-profile return from the summer holidays. First results of that effort will not be known until late autumn.

Overall, public broadcaster Radio France channels rose on aggregate to 25.0% audience share from 24.0% year on year, mostly on gains from France Info and France Culture. National commercial channels on aggregate dropped audience share to 70.4% from 71.4%.

Shifting audience hurts public broadcasters
momentum and minutes lost

Commercial radio broadcasters in Switzerland were heartened by Mediapulse audience estimates for the first half of 2017. Aggregate market share for private local stations in the Swiss-German speaking region rose to 31.56%, highest ever, up from 29.88% year on year. In the Italian-speaking region aggregate market share for private local stations rose to 16.9%, highest ever, from 15.8%. And private local stations in the French-speaking region also saw a boost to 25.29% aggregate market share, up from 23.36%.

Local broadcasters were, understandably, excited. “We now have even more momentum,” said Radio Fiume Ticino artistic director Marcello Tonini, quoted by news portal Ticinonline (July 20). The station in the Italian-speaking region reached 5.1% market share, best ever, from 4.2% year on year. Also in the Italian-speaking region, Radio3i has been creeping higher in recent years, now placing 3rd in the region with 10.85% market share. (See Swiss Italian region radio market share trend chart here)

The three regional public radio broadcasters hit a few bumps. On aggregate Swiss Italian public radio channels were up, 62.44% market share from 61.9% year on year, and market leading Rete Uno rose to 41.2% market share from 39.6%. But youth-oriented pop music channel Rete Tre dropped to 16.9% market share from 18.0%.

Results were similar across the three linguistic regions. Swiss-German public radio broadcaster dropped on aggregate to 57.86% market share from 59.19% year on year. Several of its channels were lower, notable youth-oriented pop music channel SRF3 falling to 16.07% market share from 17.01%. (See Swiss German region radio market share trend chart here) In the French-speaking region the aggregate market share of RTS channels fell to 55.19% from 56.99%. Market leading general interest channel La Premiere was lower at 37.62% market share from 38.74%. (See Swiss French region radio market share trend chart here)

Swiss public radio broadcasters still, without a doubt, maintain a huge market advantage. Interestingly, the regional market shares for the three thematic digital channels (once satellite only, now distributed across the country via DAB+ networks) - Radio Swiss Pop, Radio Swiss Classic and Radio Swiss Jazz - are showing their age. And, too, private local stations have taken advantage of digital opportunities to significantly improve coverage.

Total reach in the three Swiss regions continues under pressure. In the French-speaking region total reach dropped to 83.11% and aggregate time spent listening dropped 3 minutes one year on. In the Swiss-German region total reach fell to 86.14% with time spent listening off more than 4 minutes. The Swiss Italian region still has the highest total reach, 88.37%, off slightly, and time spent listening was also off more than 4 minutes.

Radio Page week ending July 14, 2017
radio in Denmark, radio in Norway, digital radio, digital transition, DAB, FM shut-off

Radio Page week ending July 7, 2017
radio in Spain, EGM, AIMC, national radio audience, Cadena SER, Cadena Cope, Los 40 Principales, Cadena 100, Radio Vox

Radio Page week ending June 30, 2017
radio in the UK, singles charts, Official Charts Company, radio advertising, Cannes Lions, Radio Lions

Radio Page week ending June 23, 2017
radio audience, radio in Denmark, DR, Bauer Media, Radio in Finland, YLE, Nelonen, MTG, radio in Iceland, RUV, 365 Media, radio in Norway, NRK, radio in Sweden, SR, Nordicom

Radio Page week ending June 16, 2017
radio in Poland, radio audience, Radio Track, RMF FM, Radio ZET, Polskie Radio, Radio Jedynka, Radio Trojka, TOK FM, Antyradio, radio in the Netherlands, public broadcasting, NOP Radio 1, news programs, Argos, Reporter Radio

Radio Page week ending June 9, 2017
radio in the UK, music charts, protest songs, elections and media

Radio Page week ending June 2, 2017
radio in the UK, music charts, protest songs, elections and media

Recently added radio audience figures and resources

Also see ftm Knowledge

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 126 pages PDF (June 2015)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information

copyright ©2004-2017 ftm partners, unless otherwise noted Contact UsAbout Us