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ftm Radio Page - week ending June 30, 2017

Off The Charts But Always In Your Heart
"you have to admit it's getting better"

Market dominance is certainly in recent popular discussion; the big (and popular) holding back the new and different. Rules must be there, some say, to prevent this shocking abuse. Choice is something to be managed… or something.

And so it is that the UK organzation divining the weekly list of popular songs is changing its rules. The Official Charts Company (OCC), a joint venture of record companies and retailers, will adjust its algorithm, so to speak, to limit the number of tracks from those artists hoarding the top singles chart positions. Older tunes will be “accelerated” off the charts and “streams” will be devalued. Popular (obviously) UK singer Ed Sheeran has 16 titles in the top 100; other artists (and their respective record companies) are aggrieved.

“This is not a chart for album tracks,” explained OCC chief executive Martin Talbot, quoted by Music Week (June 26). We want to remain the Official Singles Chart, for singles. It’s tougher than ever for new music and developing artists to break through, and this is us doing our bit. This is about injecting energy back into the chart.”

It’s arguable the degree to which radio broadcasters in the the digital age apply sales-streaming chart rankings to actual playlists. Each Friday BBC Radio 1 broadcasts a countdown of the top 40 UK singles based on OCC rankings. Fifty years ago the Beatles released Sgt. Pepper's Lonely Hearts Club Band, which changed forever the playlists of pop music radio stations.

Radio ad winners funny, brave, smart
"great piece of work"

The Radio Grand Prix at the Cannes Lions International Festival of Creativity went to Ogilvy & Mather Johannesburg for a series of KFC ads pitching “the limited offer KFC Double-Down Meal.” It’s sad, in that ironic way. It worked for the radio jury the old fashioned way, said jury president Mario D’Andrea, quoted by AdWeek (June 23): “a traditional brand with a very traditional way of doing copywriting.” The three-spot campaign also won Gold Radio Lions.

Ogilvy Johannesburg and KFC took the Radio Grand Prix last year. “We felt we could not be affected by what happened the year before; the best idea of the year is what we were looking for,” said Mr. D’Andrea. “It wouldn’t be fair to not give a Grand Prix for such a great piece of work just because, the year before, they did something good, too.”

South African agencies collected several Radio Lions. Grey South Africa won a Radio Gold Lion pitching Duracell long-life batteries with an audio montage of notable events in the last decade. FCB Cape Town won a Radio Silver Lion for a retail pharmacy campaign.

McCann Worldgroup Philippines won Gold Radio Lions for a campaign for retail book seller Fully Booked. The spots offered brief synopsis of best sellers; Mary Shelly’s Frankenstein, Jay Asher’s 13 Reasons Why and Gillian Flynn’s Gone Girl. The agency also won a Silver Radio Lion for a humorous take on dad’s bad cooking for the Nestlé Philippines instant dinner product.

Radio Gold Lions for best use of music and best use of radio went to Circus Grey Lima, Peru for a strong public awareness campaign about violence toward women by the Vida Mujer organization titled “A Love Song< Written By a Murderer.” A road safety campaign for public service organization CEPIA titled “Hitler” won a Radio Gold Lion for Y&R São Paulo.

Radio ads for radio stations are, quite rightly, works of love. Y&R Madrid won a Radio Gold Lion for a promotional campaign for Mariskal Rock Radio, a web-only hard rock radio channel. Y&R Madrid also won a Radio Bronze Lion for audiovisual exhibits of the Telefonica Fundacion.

Radio Page week ending June 23, 2017
radio audience, radio in Denmark, DR, Bauer Media, Radio in Finland, YLE, Nelonen, MTG, radio in Iceland, RUV, 365 Media, radio in Norway, NRK, radio in Sweden, SR, Nordicom

Radio Page week ending June 16, 2017
radio in Poland, radio audience, Radio Track, RMF FM, Radio ZET, Polskie Radio, Radio Jedynka, Radio Trojka, TOK FM, Antyradio, radio in the Netherlands, public broadcasting, NOP Radio 1, news programs, Argos, Reporter Radio

Radio Page week ending June 9, 2017
radio in the UK, music charts, protest songs, elections and media

Radio Page week ending June 2, 2017
radio in the UK, music charts, protest songs, elections and media

Radio Page week ending May 26, 2017
radio in Switzerland, digital radio, FM transition, DETEC, radio in France, RTL Radio, Groupe M6, RTL Group

Radio Page week ending May 19, 2017
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Radio Page week ending May 12, 2017
radio in Norway, NRK, outside broadcasts

Radio Page week ending May 5, 2017
radio in the UK, Fix Radio, digital radio, DAB

Radio Page week ending April 28, 2017
radio in France, Paris radio audience, Mediametrie, RTL, Radio France, France Inter, Europe 1, Lagardere Active, NRJ, Skyrock, Radio Classique, Mouv', Radio Latina, Radio Nova, TSF Jazz

Radio Page week ending April 21, 2017
radio in France, radio audience, Mediametrie, RTL, Radio France, news radio, France Inter, Europe 1, Lagardere Active, NRJ, RFM, RTL2, Skyrock

Radio Page week ending April 14, 2017
radio in the Czech Republic, Radia Dalnice, RRTV, FM licenses, highway radio, Isoradio, Avtoradio

Radio Page week ending April 7, 2017
radio in the Czech Republic, Kiss, RRTV, Radio United Broadcasting, radio licenses, millennials

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
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