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ftm Radio Page - week ending May 19, 2017

Slipping Into Uncertainty And Making It Pay
row row row your boat Uncertainty is a rude force on conventional media wisdom. The audience wants their expectations fulfilled, except when they don’t. They want to see, figuratively, their reflection, so long as it’s very pretty. Then, too, they want to find what they’re looking for, preferably without major expense or lifestyle change. Uncertainty brings out frustration but only for a moment.

Pop rock leads, oldies follow, alternative gains
news far behind

Portugal’s two big commercial radio broadcasters are, still, neck-and-neck, so shows the most recent Marktest Bareme Radio audience estimates. Grupo Renascença, now known as Grupo Renascença Multimédia or R/Com, and Grupo Media Capital have dominated the Portuguese national radio scene for years. Media Capital in the April 2017 results leads with an aggregate audience share of 36.4% followed by 34.8% audience share for R/Com. Public broadcaster RTP has an aggregate audience share of 9.1%.

Media Capital owns five national radio channels and its Rádio Comercial is the market leader with 24.1% audience share, down from 24.8% year on year. R/Com’s RFM is second with 23.9%, up from 22.8%. Rádio Comercial is a full-service pop rock channel and RFM is purely pop music. The two have been back and forth between number 1 and number 2 for about three years. (See Portugal national radio audience trend chart here)

Second tier channels are even more competitive. Pop rock oldies channel M80, owned by Media Capital, moved into 3rd in the national audience estimates with 7.6%, up from 6.2% one year on. Pop rock oldies channel Rádio Renascença slipped to 4th place, 6.4% audience share, down from 8.3%.

Public broadcaster RTP Antena 1 - general interest, mostly news and talk - placed 5th, 6.1% audience share, down from 6.6% year on year. Rock/alternative channel Antena 3 nearly doubled its audience share to 2.4%. Culture channel Antena 2 was up slightly.

 

Radio Page week ending May 12, 2017
radio in Norway, NRK, outside broadcasts

Radio Page week ending May 5, 2017
radio in the UK, Fix Radio, digital radio, DAB

Radio Page week ending April 28, 2017
radio in France, Paris radio audience, Mediametrie, RTL, Radio France, France Inter, Europe 1, Lagardere Active, NRJ, Skyrock, Radio Classique, Mouv', Radio Latina, Radio Nova, TSF Jazz

Radio Page week ending April 21, 2017
radio in France, radio audience, Mediametrie, RTL, Radio France, news radio, France Inter, Europe 1, Lagardere Active, NRJ, RFM, RTL2, Skyrock

Radio Page week ending April 14, 2017
radio in the Czech Republic, Radia Dalnice, RRTV, FM licenses, highway radio, Isoradio, Avtoradio

Radio Page week ending April 7, 2017
radio in the Czech Republic, Kiss, RRTV, Radio United Broadcasting, radio licenses, millennials

Recently added radio audience figures and resources

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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