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ftm Radio Page - week ending April 28, 2017

Success breeds staff poaching from public broadcaster
"financial means"

It’s never a complete surprise that the Médiamétrie radio audience estimates for Il-de-France (IDF - greater Paris) differ somewhat from the French national survey. And, so, it is. The IDF results are normally released a week later.

National news and talk channels continue to dominate the IDF radio survey, conducted January through March. Public general interest channel France Inter held the top spot, seriously gaining audience share to 14.0% from 11.4% year on year. RTL ranks second, down slightly to 13.0% from 13.3%. The major two national switched ranking in the IDF survey last September-October.

Closely followed by French media watchers, Europe 1 hang onto 3rd place, dropping to 7.2% audience share from 7.8%. Europe 1, owned by Lagardère Active, did not show well in the national audience estimates forcing company chairman Arnaud Lagardère to promise big changes. The mostly-talk entertainment channel has had a bumpy trajectory for several years.

After the national Médiamétrie survey was released M. Lagardère announced he would be taking personal control over Europe 1. A week later, as the IDF became known, various sources reported Frédéric Schlesinger, Radio France program operations director, has been hired. Others suggest France Inter morning host Patrick Cohen could follow. “Lagardère has the financial means to make it happen,” said an internal Radio France source, quoted by Ozap (April 27).

Radio France channels faired well in the IDF audience estimates, on aggregate rising to 26.4% audience share from 25.4% one year on. In addition to France Inter, all-news France Info and France Culture made sizable gains while France Musique fell. Youth channel Mouv’ even crossed the threshold to be listed again after several years. (See France IDF radio audience trend chart here)

Radio Classique made strong gains in the IDF survey, to 3.7% audience share and 6th place from 3.0% audience share and 10th year on year. Skyrock placed 7th, down slightly, as NRJ continued a downward spiral, falling to 3.3% audience share from 4.9%.

Several local Paris stations made a dent. Radio Latina rose to 2.2% audience share. Radio Nova, Tropiques FM, Voltage, TSF Jazz and Radio FG were up. Africa No1 also reappeared.


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