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ftm Radio Page - week ending July 14, 2017

Digital transition is a trying time, panic included
"not so stupid to listen to the youngsters"

“Media consumption among young people is turning everything up-side down,” observed Danish politician Leif Mikkelsen to Jyllands-Posten (July 10). It appears, he suggested, FM shut-off in Denmark might take place a bit earlier than planned. The DAB digital radio platform is capturing more listeners, 33% in the first quarter this year, up from 21% two years ago.

The negotiated agreement between broadcasters and the Danish Culture Ministry calls for review of radio platforms when digital listening reaches 50%. Mr. Mikkelsen is the media representative for the Liberal Alliance political party, sort of a shadow culture minister. The current agreement expires next year. The Jyllands-Posten article was not exactly complimentary noting that “millions of radios in Danish homes will become useless in the next few years.” (See more about digital radio here)

"It's not so stupid to listen to the youngsters,” continued Mr. Mikkelsen. “It's wiser than just listening to what you think. But it is in any case a development that we can not and should not stand in the way of. At the same time, interesting things can develop that are going to play a part in the media deal we are negotiating right now.” (See more about media in Denmark here) Recently more than 300 new local FM licenses were authorized in Denmark until 2027.

Broadcasters in Norway are about mid-way through a year long radio switch-over. National broadcasters, including public broadcaster NRK, may be getting cold feet, reported Dagbladet (July 6), and holding onto FM transmission until the last minute. “They start to panic because they live by listening figures and ads,” said local station Radio Randsfjord manager Anders Taaje. “They think they can turn back and run over the little ones.”

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