followthemedia.com
a knowledge base for media professionals 		ftm Radio Page
ftm Home Page

ftm Radio Page - October 29, 2010

A Little Consumer Behavior Goes A Long Way
Chinese consumers Most people in the media world would like consumers to behave a bit better. Broadcasters certainly would. It seems that once consumers got their hands on the remote control everything changed.

 

 

Broadcasters see big market shifts
more studying needed

Portugal’s radio broadcasting scene is very concentrated with, essentially, three commercial companies and one public. Recent Marktest Bareme Radio audience survey showed how the fortunes of whole companies shift. (See Portugal national radio audience chart here)

Perennially top rated RFM is still on top though its audience share has dropped to 22.0% from 23.9% one year on. Radio Renascença, also owned by Grupo R/Com, fell to 3rd place with 11.7% audience share from 13.5% year on year. Mega Hits, recently rebranded from Mega FM, doubled its audience share to 3.3% (9th) from 1.7%. The other Grupo R/Com channel Rádio Sim dropped to 1.0% audience share. Rádio Sim targets the 50+ audience.

Rádio Comercial lept into 2nd place with 13.1% audience share, up from 11.7% one year on. But it was M80, the soft-hits oldies station owned by Media Capital (Grupo Prisa), that got all the headlines, more than doubling its audience share to 7.6% from 3.2% year on year. As usual, the company credited its brilliant programming. Some credit, though, goes to frequency redistribution over the last half year, resulting in Radio Clube disappearing from the airwaves. M80 in Portugal is virtually identical to M80 in Spain.

Cidade FM, part of the Media Capital group of stations, fell to 6th place with 5.3% audience share from 5.8% one year on.

Media Capital is looking at the future of Best Rock, said radio division deputy director Luis Cabral to Meios e Publicidade (October 26). “We are studying the Best Rock product in order to check whether we stay with the rock format or find another more palatable to the MCR portfolio,” said Cabral. The station held its 12th ranking, unchanged year on year at 0.7% audience share.

TSF, the all-news channel owned by Controlinveste, moved to 7th with 5.2%, up from 4.2% year on year.

Public broadcaster RP saw little change from Q3 2010 Marktest audience survey (October 22). Primary general interest channel Antene 1was essentially unchanged at 5th place, 6.2% audience share. Youth-oriented Antene 3 dropped to 3.7% audience share from 4.0% one year on. Classical music and arts channel Antene 2 dropped to 0.5% audience share from 0.8%.

The Marktest Bareme Radio surveys persons 15 years and older and is reported quarterly. (JMH)

Radio Page - October 22, 2010

Radio Page - October 15, 2010

Radio Page - October 7, 2010

Radio Page - October 1, 2010

Radio Page - September 24, 2010

Recently added radio audience figures and references

Also see ftm Knowledge

Digital Radio - Possibilities and Probabilities – new

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 110 pages PDF (August 2010)

Order here

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Netherlands and Switzerland. 107 pages. PDF (June 2010)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Ukraine, Romania, Russia and Slovakia. 65 pages PDF (February 2010)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 72 pages PDF (December 2009)

Order here

Become an ftm Individual or Corporate Member and receive Knowledge files at no charge. JOIN HERE!

ftm Knowledge files are available to non-Members at €49 each. The charge to Individual Site Members is €15 each.

The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

Available at no charge to ftm Members, €49 for others. Email for more information
copyright ©2004-2010 ftm partners, unless otherwise noted Contact Us • About Us