followthemedia.com - a knowledge base for media professionals
Search

Search the site

Home   Previous

Search Text

News for Nothing: Life on the Web --- Michael Hedges December 17, 2008
A question posed by an ftm reader is simple enough. What real world examples are out there of financially sustainable news websites? Opportunity abounds on the internet domains. Cold hard cash is harder to find.
Chrysler Is Spending Some $35 Million To Launch Its 2009 Dodge Journey Crossover Auto, But If Newspapers Are Lucky They May See Around $1 million Of That Spend --- Philip Stone April 10, 2008
Detroit just doesn’t love newspapers any more. But it likes the Internet a whole lot.
Consolidate and operate, back again on media managers’ dance card --- Michael Hedges September 17, 2007
Ear-splitting, multi-billion euro media deals will likely become quite rare over the next 18 months. A few are in the pipe-line, now slowed to a crawl as lenders and private equity managers, literally and figuratively, take stock. Inside the media sector the cycle is shifting from the financial to the strategic.
So, Just How Successful Was That Original Prince CD Giveaway? --- Philip Stone July 24, 2007
The figures are in from last week’s UK Mail on Sunday giveaway of Prince’s new CD, Planet Earth, and circulation on that day was up a whopping 600,000, a huge financial and promotional success for Prince, but also for the newspaper? All depends how advertisers will look at the circulation numbers and how many of those extra 600,000 sales stick.
What An Extraordinary Year For the Financial Times: It is Named The World’s Top Newspaper, Four Months Later It Sends Its Editor Packing, and He Then Writes That Working In Print Today Is The Same As a Music Company Selling Vinyl Records! --- Philip M. Stone November 17, 2005
They called it “strategic differences”. Translation: Financial Times (FT) Editor Andrew Gowers is unceremoniously dumped – a very un-FT thing to do indicating severe “differences”. But once unshackled from his editor’s chains he then says in a London evening newspaper, “ Working in print, pure and simple, is the early 21st century equivalent of running a record company specializing in vinyl.”
Box Opened, Tentacles Appear, Everybody’s Entertained --- Michael Hedges May 22, 2014 Follow on Twitter
Brand building is an engaging business. The media world is in that business, for itself and for others. The biggest brands get people talking which, in post-modern terms, has nothing to do with actually talking. Social media has usurped than function. This is fun when the brand message is fun, happiness or shopping, less so for oil spills and bank scandals.
After The Greenwashing Speeches, There Was Dancing --- Michael Hedges January 25, 2023 Follow on Twitter
Buzzwords are as popular as ever. Popular culture demands them. Simplifying language is easier for some than others. Those who teach language - and journalism - grumble at the rise of terms lacking intellectual rigor. But, buzzwords only pop-up in new forms. Those who are confused need to consult with their grandchildren.
Look! Up In The Sky! It's Super Brand! --- Michael Hedges October 31, 2011 Follow on Twitter
These are tough times for brand marketing companies. The plethora of media channels and their fragmented audiences make delivering the message difficult and expensive. One solution, of course, is to spend lots of money and keep absolute control.
Listeners React Badly To Changes --- Michael Hedges January 20, 2011 Follow on Twitter
Media people are often driven, more than anything, by a need for motion. Management, marketing or programming changes can be very exiting. There are meetings. There are PowerPoints. There are new people. Then there are the ratings.
Platform Diving Meets Reality, Not A Splash ---
Some Want Control Over Social Media Influencers, Others Want To Send More Money --- Michael Hedges March 29, 2023 Follow on Twitter
Job markets are always studied. Changes in employment and unemployment are dutifully measured and predicted. Governments, businesses, schools and individuals want to know, preferably early. Reporting the dynamics is big business. But all things economic are dynamic.
copyright ©2004-2009 ftm partners, unless otherwise noted Contact UsSponsor ftm