Program Announced for egta Budapest Radio Academy

Radio sales is the focus of a six day training event for sales-house, broadcaster and advertising professionals.

egta – the association of European television and radio sales houses – presents its first radio sales academy in Budapest, Hungary October 9-14.

For more information about registration, contact Malgorzata Sliwinska at info@egta.com

Budapest Radio Academy program highlights as of 9 August:

Market Overview: Moderated by Colm Molloy, egta consultant, Ireland

Sales & Marketing of Radio Advertising Time in the United States: Caryn Jacoby, President & Chief Executive Officer, Interep/Radio Sales International, United States

European Affairs – Self Regulation: Oliver Gray, Director General, EASA, Belgium

Yield Management: Nadir Batata, Business Consultant, Mereo, France

Insight Into Planning and Buying Radio – the Media Agency’s Perspective Remi Boel, OMD, Belgium

Cross Media Packages and Interactive Marketing: Zoltan Vardy, Commercial Director, SBS-TV2, Hungary

Non-Traditional Revenue: Conrad Heberling, Senior Advisor, HVM, High View Media, Germany

Special Ads for Radio and an Insight Into What the Future May Hold: Walter Neureitter, Head of Special Advertising Radio, ORF Enterprise, Austria

Marketing Research and Radio Audience Measurement in Europe: Where We Stand and Where We Are Headed: Michael Hedges, Media analyst and publisher – followthemedia.com, Switzerland