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As Public Newspaper Companies Hold Their Annual Shareholder Meetings The Ghost of Knight-Ridder Newspapers Is There, Too.Tribune Chairman, President, and CEO Dennis J. FitzSimons told his shareholders this week what a few weeks ago would have been the unthinkable: “As Knight-Ridder found out, everything in this environment is possible. That’s one of the reasons we have to operate as efficiently as we are operating right now and continue to look for efficiencies.”
And as for a forced sale actually occurring, FitzSimons said 35% of Tribune is owned by three shareholders very friendly to the company’s present management – exactly the opposite of the Knight-Ridder situation -- “But still, it’s very possible.” And with Tribune closing at $28.09 on Wednesday it’s share price is very perilously close to being near levels that some Wall Street analysts believe could put the company in play. And so to prove to shareholders that it really is watching its pennies these days this $8.5 billion capitalized company gave up a fancy hotel ballroom and satellite transmissions of its annual meeting instead for a large room – former TV studio – in its headquarters and provided a web cast instead. Savings, which really count these days: some $200,000. The New York Times is under attack from one of its main shareholders, Morgan Stanley for a share price that is down 50% in four years. And the investment house takes umbrage that as the share price has gone down the salaries of top Times’ executives have risen appreciably. In 2005 publisher Janet Robinson’s restricted stock award jumped nearly fivefold from the year before, and Chairman Arthur Sulzberger’s stock award doubled. The reason that newspapers are in such a panic is that no matter what they do they can’t get the share price up. Wall Street prices usually include how analysts think the company is going to do in the year ahead and with share prices dropping all the time the obvious belief is that the newspaper business is not going to pick up in the short-term. Everyone realizes that the future is the Internet, and Internet revenues are growing greatly, but the problem is that the losses from the print side because of higher costs, and lower circulation can not at the moment be made up as quickly by increased revenues on the Internet side. Some people believe newspapers are a doom and gloom business – they’ll still exist in the future but in a very different form to how they are today. Others, like Dean Singleton, CEO of Media News, believes newspapers are just going through a cyclical downturn, and things will pick up in three or four years. But in the meantime, managements of public newspaper companies are wary. Even in the case of the Times, where there are two share issues with the Sulzberger family owning most of the board controlling shares, for Morgan Stanley to go public as it did with its unhappiness with management’s failure to increase the share price must at the very least have caused some embarrassment in the boardroom. If nothing else, it’s a wake-up call. Mind you, with the Times’ share as low as it is today it would be as good a time as any if the Sulzberger clan ever had any thoughts of taking the company private again, even though Sulzberger said earlier this year he intended for the Times to remain a public company.
Back in Chicago, Fitzsimons said that Internet revenue already made up 6% of company revenues and he wanted that figure to be 12% in three years. Currently, Tribune earns about 65% of its revenue from newspapers and close to 30% from broadcasting – and both of those mediums are losing advertising revenues to the Internet. But even though its own Internet revenue grew strongly on the back of CareerBuilder.com (owned jointly with Gannett and Knight-Ridder – unclear about McClatchy’s possible role) overall revenue last year dropped by 2.3% with profit down 3.8%. And with the company reporting that its Q1 profit was down 28% from a year earlier there is little good to be seen on the horizon, except for a possible sale, that would rocket its shares up in the near-term. It was clearly difficult for FitzSimons to be upbeat about the future. The best he could manage was “2005 was clearly a difficult year for Tribune. A choppy advertising environment and continued competition from all media posed additional challenges. Nonetheless, as the media landscape evolves, newspapers and broadcast television remain very valuable tools for marketers.” Think Wall Street will buy into that?
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