Hot Topic - Online Radio and Streaming Audio
The nature of things is that wonderful ebb and flow between adapting and extinction. This is not a value judgment, just an observation. The media sphere, itself thereof created, has grown - maybe grown crazy - being tossed by tides and waves, most recently digital. Ain’t it fun?
If there is any message from the rise of media by subscription it is that the business universe has no patience with “digital pennies.” People will pay, as always, for the cool thing. But the trick is not to invent it. That’s been done. Reaching the young and restless with smartphone in hand means giving them entry to something they can only buy. The business is clear.
Innovation is often seen as coming from young minds at hard labor fueled by Red Bull and pizza. Some of that is true, particularly the pizza bit. As digital markets mature the other source of innovation is much less frantic and involves coupling needs and wants by finding benefits for all. Of course, everybody wants to get lucky.
Higher listening rates are encouraging to radio broadcasters. Almost everywhere more people are tuning in. Evidence is emerging that much of the increase is coming from the Web. Ad revenue is sure to follow.
Of all content producers, the music industry faced the digital revolution first. It has been the proverbial canary in the mineshaft. Music executives responded by fighting the Web, consumers and everybody else. The result is unsurprising.
New media has turned content industries on their heads, shaken them and delivered a few bruises. Powered by a racing technology, Web and mobile services left the injured to squeal and moan. Content is again a battleground and the armies bigger than ever.
With the great 21st century platform shift there’s more audience out there broadcasters have discovered. Tracking them down is something of a challenge. It may take non-linear thinking.
See also in ftm Knowledge
Great streams of media are flooding digital devices, faster and faster with each new G. Streaming audio and video are either the surfboard riding the digital wave or just another tech Titanic. As investors pile in the cash broadcasters experience another panic attack. This story's just beginning. 49 pages PDF (January 2016)
Digital Radio - Possibilities and Probabilities
Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)
Media in Spain - Diverse and Challenged – new
Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018
The Campaign Is On - Elections and Media
Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)
Fake News, Hate Speech and Propaganda
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
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