Radio Skonto/Riga to Reprise "Phrase That Pays"

Riga, Latvia A/C radio station Radio Skonto launches a major audience promotion based on the reliable "phrase that pays" concept. Beginning October 3 station DJs will place phone calls to randomly selected telephone numbers ten times each day. When a phone call is answered with the phrase promoted on the air, the winner will receive a new automobile.

"This promotion has never been done before in Riga," says Radio Skonto General Manager Ivars Embrekts.

Radio Skonto is supporting the promotion with print and TV ads. Plans are also in the works for special consolation prizes for the losers.- September 29, 2005

Keywords:Latvia broadcasting, radio promotion

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