followthemedia.com - a knowledge base for media professionals
Media Rules and Rulers
ftm newsletter

ftm newsletters update leading media news Monday through Friday.
Click here and you will receive it in your inbox.

AGENDA

All Things Digital
This digital environment

Big Business
Media companies and their world

Brands
Brands and branding, modern and post

The Commonweal
Media associations and institutes

Conflict Zones
Media making a difference

Fit To Print
The Printed Word and the Publishing World

Lingua Franca
Culture and language

Media Rules and Rulers
Media politics

The Numbers
Watching, listening and reading

The Public Service
Public Service Broadcasting

Show Business
Entertainment and entertainers

Sports and Media
Rights, cameras and action

Spots and Space
The Advertising Business

Write On
Journalism with a big J

Send ftm Your News!!
news@followthemedia.com

“If you were a revolutionary, which TV would you seize?”

Regrettable but true, protesters in the Hungarian capital Budapest continued violence through the week, specifically targeting media outlets.

Protests began after the public airing on public radio of a private meeting with Hungarian prime minister Ferenc Gyurcsány in which he explicitly declared that politicians had “…lied all day,” and “…lied all night…” in the years since the fall of the communist regime.  Several thousand protestors gathered at the Hungarian Parliament building Sunday night. After being turned away, they turned to the Magyar Television building just across the square. They were quoted, largely after the fact, as intending only to ask the MTV staff to read over the air their statement calling for the Pms resignation.

ftm background

What Got Stuck in Arne Wessberg’s Craw?
The always diplomatic Arne Wessberg – outgoing president of the always diplomatic European Broadcasting Union – left the stage with a sharply un-diplomatic blast at Hungarian Prime Minister Ferenc Gyurcsany and public television channel MTV.

Hungarian and Czech Parliaments Faulted for Digital Delay
The European Commission’s 2012 deadline for digital TV conversion only gets closer. And with RRC-06 looming large, digital frequency allocations are threatened by a lack of national legislation.

Busy Budapest / Hungary
Budapest is busy. The buzz is all about the film industry, although skeptical. A major sound stage development has been announced, with Hollywood backing. The Hungarian film industry says more major productions want to come here but there's a lack of capacity. With so many "big ideas" announced in the last decade, Hungarians have adopted a "wait and see" attitude toward plans trumpeted about Budapest becoming the European Hollywood.

EU Greets New Radio Audiences On 1 May 2004, in one giant stroke, 10 nations, 74 million people and more than 800 radio stations joined the European Union

Eventually a few gained access to the building and proceeded to vandalize. Employees were evacuated, police arrived and protesters left after setting a few fires about 330 am Monday morning Budapest time.

One ftm Media Sleuth in Hungary suggested that MTV was specifically targeted because “it’s a socialist station and the Prime Minister is a socialist.”

Another Hungarian ftm Media Sleuth pointed to an old MTV advertising campaign, remarkable in its irony. The main frame of the campaign used, in retrospect, a most unfortunate tag line: “If you were a revolutionary, which TV would you seize?”  

Perhaps MTV management noticed that advertising works.

Through the remainder of the week other media outlets caught the attention of those eager to complain, now regularly referred to as hooligans. RTL Klub and local station hirTV had visits from protests groups, including a few bomb threats. RTL Klub fired one of its football commentators for participating in the riot at MTV headquarters.

Outgoing EBU President Arne Wessberg directed to PM Gyurcsány concerns about Hungary’s slow path to media reform in a letter earlier this month. The puzzling inaction by the political set to enact much needed changes to media legislation has been long noted by observers in and out of Hungary. And now we know the reason. As the PM said, for years “we’ve done nothing.”

 

 

MTV ad

 

 

 

 

 

 

 

 

 

 

 

 


ftm Follow Up & Comments

copyright ©2004-2006 ftm partners, unless otherwise noted Contact UsSponsor ftm