followthemedia.com - a knowledge base for media professionals
The Numbers
AGENDA

All Things Digital
This digital environment

Big Business
Media companies and their world

Brands
Brands and branding, modern and post

The Commonweal
Media associations and institutes

Conflict Zones
Media making a difference

Fit To Print
The Printed Word and the Publishing World

Lingua Franca
Culture and language

Media Rules and Rulers
Media politics

The Numbers
Watching, listening and reading

The Public Service
Public Service Broadcasting

Show Business
Entertainment and entertainers

Sports and Media
Rights, cameras and action

Spots and Space
The Advertising Business

Write On
Journalism with a big J

Send ftm Your News!!
news@followthemedia.com

RAJAR Results – Digital Payoff

In 18 months the percentage of UK households with digital receivers has nearly tripled to 10.5%, according to the Q3 RAJAR radio audience survey released this morning (October 27). Listening via digital TV has risen to 35.1%, internet to 13.5% and mobile phone to 6.1%.

This digital payoff seems to have benefited the BBC. Total listening to BBC channels rose in Q3 2005 to 54.6%, up just slightly, but Radio 1 increased to 9.4% of all listeners from 8.6% one year on. Radio 4 is also up slightly while Radio 2 fell to 15.6% from 16.1%. BBC 1’s increase is at least partially due to better breakfast (morning) show performance. On the digital side, BBC World Service, 1XTRA and BB7 increased audience share.

ftm background

Competitive London Market Stirs Again: Q2 Rajar Audience Figures Released
When the music stopped in the latest round of UK radio musical chairs Capital FM was back on top.

Spring RAJARs: Has BBC Radio Made All The Right Moves?
BBC Radio has now stretched its lead over commercial radio to more than 10% market share, 54.2% for the BBC and 43.8% for commercial radio.

UK DJs Are Audience Magnets
DJs, show hosts and presenters draw the praise when audience surveys show more listeners tuning in. And they are roundly flogged when those numbers are down. In the UK, voices on the radio are more and more tied to a stations’ success.

For commercial channels nationally both Heart and Magic bumped up, Classic FM dropped and TalkSport was essentially unchanged.

In London it’s another flip-flop between 95.8 Capital FM, crashing to a 5.1% share from 7.2% year on year, and Heart, up to 6.4% from 5.4%, and Magic, up to 5.3% from 4.8%. KISS 100 FM also took a hit, dropping to a 3.5% share from 4.5%.

For both Capital FM and Heart the key seems to be those breakfast shows, Capital FM dropping about 10% in weekly reach year on year. With all the other changes taking place at GCap, one or two more won’t be noticed.

The RAJAR Q3 survey period includes June 27th through September 18th 2005.


 

copyright ©2005 ftm publishing, unless otherwise noted Contact UsSponsor ftm