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ftm Radio Page - June 12, 2015

No ratings due to war
“possible manipulation”

Radio listening data in eastern Ukraine has been suspended and the region will not be included in forthcoming publication of national audience estimates. The joint industry Radio Committee, which organizes support for the surveys, said the action is temporary. Last year radio audience estimates for the Crimean Peninsula were also suspended.

“Due to the ATO (anti-terrorism operation) radio listening is atypical and broadcasting by Ukrainian radio stations is intermittent,” said Radio Committee coordinator Vitaliy Gorduzenko, quoted by Telekritika (June 9). Data collection in 14 cities within the Donetsk and Luhansk oblasts has been put on hold “to preserve the credibility of the research and to prevent possible manipulation.” GfK Ukraine produces the twice annual radio surveys of listeners in cities with populations greater than 50,000. (See more about media in Ukraine here)

The Radio Committee - comprising broadcasters, ad agencies and advertisers - decided in May to release radio listening data only to paying subscribers.


Radio Page week ending June 5, 2015
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Radio Page week ending May 29, 2015
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