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ftm Radio Page - May 29, 2015

Social costs of digital transition and consumer dynamics examined
not “still the same”

Digital transition for radio broadcasters has wound its way through several platforms, most recently boosted by online offerings. Powerful interests have lobbied for or against every approach. Regulators are having quite a time sorting out the impact of it all.

Poland’s media regulator KRRiT wants an independent examination of the “social costs,” noted wirtualnemedia.pl (May 28). The analysis, said the tender, must evaluate the current status of AM/MW and FM usage, potential consumer take-up of DAB+ platform receivers over the next decade and resulting changes in the “dynamics of household expenditures.” Radio broadcasters in Poland have been platform agnostic, dabbling in one or more but generally settling into online distribution. The KRRiT would like the analysis completed by the end of September. (See more about digital radio here)

Earlier this month the European Broadcasting Union (EBU) held its Euroradio meetings in Warsaw for public broadcasters. In an opening speech EBU Director General Ingrid Deltenre offered that radio broadcasting is reaching 83% of Europeans each day, reported wyborcza.biz (May 20). “It’s still the same as ten years ago.”

And this is exactly the point and some recent national audience estimates - the UK in particular - show measured reach and listening levels dropping. Much of radio broadcasting is “still the same,” pleasing some, no doubt, as many quite traditional offerings hold listeners attention. Of the smartphone bunch, it’s still evolving.

Another show host just killing ‘em
and the point is?

Listeners to Denmark’s Radio24syvs were subjected to a show host either making a deep philosophical point or raising his social media profile. In any case, it was rude. During a Monday program host Asger Juhl took a nine-week old rabbit and broke its neck with a bicycle pump. An animal rights activist in the studio at the time could be heard screaming.

“We wanted to expose the hypocrisy that exists among many Danes,” he told tv2.com (May 25). “Danes eat meat every day but think it is a sin to kill animals. It simply makes no sense.” He went on to explain that a zookeeper had been consulted on the method as “each week they kill baby rabbits as food for snakes.”

In February 2014 a Copenhagen zoo caused considerable outrage by publicly slaughtering an 18-month old giraffe, complete with the butchering live-streamed. Social media erupted then as it has now. A Florida radio shock jock was indicted in 2001 for animal cruelty after presiding over the castration and slaughter of a boar live on-the-air. He was later acquitted.

Radio24syvs was created in 2010 as a semi-private news-talk alternative to Denmark’s public broadcaster DR. The non-commercial station is jointly owned by publisher Berlingske Media and advertising company People Group. It has struggled for both ratings and credibility. (See more about media in Denmark here)

Mr. Juhl took the dead rabbit home, he told TV2, and made stew.


Radio Page week ending May 22, 2015
radio in Bulgaria, public broadcasting, BNR, radio in the UK, radio audience, digital radio, RAJAR, BBC, Radio 2, Radio 1, Radio 4 Extra, commercial radio, Heart, Smooth, Magic

Radio Page week ending May 15, 2015
radio in the Czech Republic, radio audience, SKMO Stem/Mark Radio Projekt, Radio Impuls, Cesky Rozhlas, CRo Plus, Radio Zet, Country Radio

Radio Page week ending May 8, 2015
Bauer Media, SBS Discovery Radio, radio in Denmark, digital radio, FM, DAB

Radio Page week ending May 1, 2015
radio in Spain, audience measurement, EGM, RNE

Radio Page week ending April 24, 2015
radio in Slovakia, Europa 2, music quota, radio in Denmark, digital radio, DAB, DR, P4, radio in France, Médiamétrie, radio audience, Radio Latina, FIP, France Info, RTL, Radio France, France Inter, NRJ, Skyrock, RMC, radio in Norway, FM

Radio Page week ending April 17, 2015
radio in France, Médiamétrie, radio audience, Europe 1, RTL, Radio France, France Inter, NRJ, Nostalgie, Skyrock, RFM, radio in Norway, FM switch-off, radio in Sweden, digital radio

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