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ftm Radio Page - December 12, 2014

New frequencies and a very big transmitter
“special”

A special Russian-language radio program is now available from Ukraine state broadcaster NRCU. The two-hour daily broadcast consists of news with cultural information and educational features produced by Radio Ukraine International. For coverage a 800 kW medium wave (1431 kHz) signal is directed east supported, of course, by web streaming.

In Ukraine there remain several ultra-high power medium wave transmitters, part of Soviet heritage. The 1431 kHz transmitter is located at the Nikolaev radio center facility in southern Ukraine. At one time it was rated at one megawatts. (See more about media in Ukraine here)

A bit more conventionally, Ukraine’s broadcasters are cautiously reentering the Donbass region. State media regulator National Council for Radio and Television has requested new FM frequencies, two for Donetsk and one for Lugansk. “With these new frequencies we want to make a special kind of program,” said Council chairman Yuri Artemenko, quoted by Telekritika (December 11).

Young people in broadcaster’s sights
“under pressure, can’t cope”

Austria’s powerful public broadcaster ORF is making a “small request” to add another radio channel targeting young people. The Austrian government would need to approve “testing youth radio project FM21,” as explained by general director Alexander Wrabetz, Wiener Zeitung reported (December 10). FM21 would be available in eastern Austria under the DAB+ test rules, if approved, next year.

There is a vacuum to be filled, said Dr. Wrabetz. “We are under pressure from various commercial radio stations, which Ö3 cannot alone cope.” The ORF aggregate radio reach share – 74% according Radiotest H1 2014 figures - overwhelms private commercial radio and hit music channel Ö3, broadly targeting young people, has a 41% national market share among people 14 to 49 years. ORF also offers the Vienna-centric alternative music channel FM4. The proposed FM21 channel would target 14 to 21 year olds. (See Austria Major Radio Broadcasters in Resources here)

Public broadcasters have been sensitive in recent years to aging audiences, particularly for main general interest channels. Private-sector broadcasters have equally been sensitive toward public funding for more competitors.

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