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ftm Radio Page - November 7, 2014

Soul Of A Newer Machine
under pressure Pressure on media executives is often insurmountable. Even those with impeccable records of service are called to painful duty. Rising to that call can be hugely rewarding. Failing, quite often, is the road to perdition.

 

 

Market Development Struggles Between Waiting And Wanting
on air 202 The health of a media market can be measured by one particular vital sign, the radio sector. Listeners are engaged by stories and songs, dialects and sounds making radio stations part of the local conversation. Reliable and accessible yet always changing radio is the perfect bridge to the new media environment. Advertisers benefit from this and, in turn, make radio broadcasting a good business. That is, in theory, the way it’s supposed to work.

 

Spectrum auction stalls digital transition
“increasingly rich”

Digital radio is the talk of Italy, mostly for the World DMB Forum annual meeting this week in Rome. The big radio broadcasters have, largely, adopted the DAB platform to supplement FM and internet distribution. Others might follow if regulator AgCom smoothed the way.

The Italian regulator opened both Band III and L Band to digital audio broadcasting (DAB). Band III is where terrestrial TV still resides even though the European Commission’s deadline for digital TV migration is long past. Part of Band III is set-aside for DAB, the rest for mobile telecoms. Higher frequency L Band is, generally, home to GPS and mobile phones. AgCom has been slow to allocate frequencies to new DAB multiplexes. (See more about DAB digital radio here)

DAB multiplexes built for big national and regional broadcasters, including public broadcaster RAI, located on Band III, like most but not all of Europe. Barely used by Italian broadcasters, L Band spectrum is being auctioned, potentially, as supplemental data space for mobile telecoms. The Italian government said it expects to earn as much as €700 million. But, alas, L Band is particularly well suited for low cost local DAB transmission. (See more about media in Italy here)

DAB receiver sales tripled in the first six months this year to about 100,000 units, said Club DAB Italia president Fabrizio Guidi to La Repubblica (November 3). “In Italy there are more than 1,200 stores where users can buy an increasingly rich range of digital radios.


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Recently added radio audience figures and resources


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Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

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Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

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Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

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Digital Radio - Possibilities and Probabilities

Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.

100 pages. 2004

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