ftm Radio Page - August 1, 2014
Diversity and age in the digital transition
Change and no change
Several national regulators have set deadlines this decade, usually quite fuzzy, for a transition to digital platforms for radio broadcasting. In Denmark the FM platform is scheduled for obsolescence in 2019 if half of all measured listening is attributed to digital platforms by mid-2018. Four years is, indeed, an eternity in the technology realm but listeners in Denmark seem quite resistant to change.
A longitudinal study by the Danish Agency for Culture looking at media usage broadly shows digital radio development “still relatively slow.” To be sure, the percentage of listening to national stations via the FM platform has dropped; 64.1% in 2013 from 71.7% in 2009. And listening via the DAB digital platform has doubled in the same time period; 11.1% in 2013 from 5.5% in 2009. Online radio listening has also increased; to 4.3% in 2013 from 1.6% in 2009. A time-series graph, respectable in theory, would suggest FM platform listening in Denmark remaining above that 50% threshold for another decade. (See more about digital radio here)
But time spent listening to radio in Denmark is collapsing, from 131 average minutes per day in 2008 to 117 minutes in 2013. Young people 12 to 18 years old were listening an average of 54 minutes per day in 2013 while folks over 70 years were listening 154 minutes per day. While portability has long been a competitive advantage for radio broadcasters, the study suggest, this may no longer be the case with all media now available on mobile platforms. “The advantage lies mainly in the increased number of channels available on platforms more diverse than FM.” (See more about media in Denmark here)
Between the national commercial channels and those of public broadcaster DR the listening share is largely unchanged over the last five years, on average 25% (and falling) for commercial broadcasters and 75% for DR channels. Listening to DR channels is strongly correlated with age; 59% of those young people listened to DR channels in 2013 while 96% of the over 70-set tuned in.
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Recently added radio audience figures and resources
- UK - National Radio Audience (July 2014)
market share, trend, sectors
- UK - London Radio Audience (July 2014)
market share, trend
- UK - National Radio Audience (July 2014)
BBC/commercial 'gap'
- France - Greater Paris Radio Audience (July 2014)
national and local channels, market share, trend
- France - National Radio Audience (July 2014)
national channels, sectors, market share, reach/TSL
- Germany - Radio Audience (July 2014)
leading stations, audience trend, daily reach
- Portugal - National Radio Audience (July 2014)
leading stations, audience share, trend
- Greece - Major Media - Radio Broadcasting (June 2014))
public and private broadcasting, owners, executives, market share
- Portugal - Major Media - Radio (May 2014)
public and private broadcasting companies, channels, management, platforms, audience estimates
- Spain - National Radio Audience (April 2014)
national channels, reach share, trend
- Italy - Major Media - Radio Broadcasting (March 2014)
public and private broadcasting companies, channels, audience reach/share, management
- France - Greater Paris Radio Audience (January 2014)
national and local channels, market share, trend
- Switzerland - Radio listening by region (January 2014)
public and private sectors, penetration, time spent listening
- Switzerland - French region Radio Audience (January 2014)
share, trend
- Switzerland - Swiss-German region Radio Audience (January 2014)
share, trend
- Switzerland - Italian region Radio Audience (January 2014)
share, trend
- Bulgaria - Major Media - Radio Broadcasting (12/12/2013)
public and private radio channels, management, platforms, market share
- France - National Radio Summer Audience (03/10/2013)
national channels, summer period 2008-2013 trend
- Austria - Major Media - Radio Broadcasting (09/09/2013)
public and private broadcasters, owners, management, audience trend
- Belgium - Major Media - Radio Broadcasting (French region) (28/08/2013)
Wallonia region, radio broadcasters, public, private, owners, platforms, audience trend
- Belgium - Major Media - Radio Broadcasting (Flemish region) (28/08/2013)
Flemish region, radio broadcasters, public, private, owners, platforms, audience trend
- Turkey - Major Media - Radio broadcasting (15/08/2013)
ownership, management, program formats, platforms
Also see ftm Knowledge
Europe's Radio - Western Europe
Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)
Europe’s Radio – Eastern Europe
Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)
Europe’s Radio – Northern Europe
Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)
Digital Radio - Possibilities and Probabilities
Digital radio has many platforms. From broadcast platforms to internet radio and rapidly emerging smartphone platforms, listeners and broadcasters have choices galore and decisions to make. Some regulators have made up their minds, others not, some hedging their bets. This ftm Knowledge file details the possibilities for digital broadcasting and the probabilities for success. Includes Resources 149 pages PDF (August 2012)
Europe's Radio - Southern Europe
Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)
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The Six Radio Brands is about the uniquely European development of radio brands. Competition among broadcasters - and certainly between the public and commercial sectors - gives radio in Europe a rich dynamic. As consumers become more media-literate and demand more attachment broadcasters find target markets illusive.
Regulators, advertisers and broadcasters take turns trying to influence radio brands. Culture and technology makes an impact. More and more, the greatest influence comes from consumers.
The Six Radio Brands describes advantages and pit-falls of brand strategies, with illustrations from current radio practice.
100 pages. 2004
Available at no charge to ftm Members, €49 for others. Email for more information
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