ftm Radio Page - July 25, 2014

Taking The Bull By The Horns And Other Advice
It is a daily struggle, hourly actually, that fight for ratings. New ideas are always welcome, except when the audience gets irritated. Having a big, recognizable brand is always good, except when it gets tired. Then sometimes people go on holiday and everything changes.

Ratings: maximize the mood
and be very tasteful

Big change is again the theme for French radio broadcasters. Médiamétrie’s Greater Paris (Il de France – IDF) audience estimates released this week showed some of the same changes seen in the national April-June radio survey (see report here) and a few new ones.

As with the national April-June radio audience estimates legacy general interest national channel plunged in the IDF survey, still ranked number one but falling 11.5% from 13.8% one year on. National news-talk channel Europe 1 moved into second place with 10.9% market share, up from 9.8%. Public general interest channel France Inter fell to 9.8% market share and 3rd place from 9.9%. News-talk channel RMC tumbled to 6.8% market share from 8.6% year on year. All-news public channel France Info dropped to its lowest IDF market share in more than a decade, 3.9% from 5.0%. The statutory national general interest channels on aggregate fell to 40.1% market share from 43.3%.

National music channels were also hurt, dropping to 26.1% aggregated market share in the IDF from 27.1% one year on. NRJ kept 5th place with 5.6% market share, up from 5.1%. Skyrock, which typically scores better in the IDF audience estimates than in the national survey was also up a slice to 4.3% market share and 6th place. (See France IDF audience trend chart here)

Screaming up the chart – figuratively, certainly not literally – was Radio Classique to 7th place and 4.1% market share from 11th. Radio Classique is a national channel owned by luxury goods marketer LVMH broadcasting classical music with quite tasteful brief news. Public classical music and arts channel France Musique was slightly lower at 0.9% market share while mostly speech-based France Culture gained notably, 2.5% market share from 2.1%.

Among the rest of the national music channels RFM and RTL2 were up rather significantly, though still at the back of the list. NRJ Group channels Nostalgie, Cherie FM and Rire & Chansons were all down.

Local stations on aggregate gained very significantly, up to 18.0% market share from 14.8%. Radio Latina, Oui FM, Tropiques FM and TSF Jazz were all up more than a slice.

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Recently added radio audience figures and resources

• UK - National Radio Audience (July 2014)
  market share, trend, sectors
• UK - London Radio Audience (July 2014)
  market share, trend
• UK - National Radio Audience (July 2014)
  BBC/commercial 'gap'
• France - Greater Paris Radio Audience (July 2014)
  national and local channels, market share, trend
• France - National Radio Audience (July 2014)
  national channels, sectors, market share, reach/TSL
• Germany - Radio Audience (July 2014)
  leading stations, audience trend, daily reach
• Portugal - National Radio Audience (July 2014)
  leading stations, audience share, trend
• Greece - Major Media - Radio Broadcasting (June 2014))
  public and private broadcasting, owners, executives, market share
• Portugal - Major Media - Radio (May 2014)
  public and private broadcasting companies, channels, management, platforms, audience estimates
• Spain - National Radio Audience (April 2014)
  national channels, reach share, trend
• Italy - Major Media - Radio Broadcasting (March 2014)
  public and private broadcasting companies, channels, audience reach/share, management
• France - Greater Paris Radio Audience (January 2014)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (January 2014)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (January 2014)
  share, trend
• Switzerland - Swiss-German region Radio Audience (January 2014)
  share, trend
• Switzerland - Italian region Radio Audience (January 2014)
  share, trend
• Bulgaria - Major Media - Radio Broadcasting (12/12/2013)
  public and private radio channels, management, platforms, market share
• France - National Radio Summer Audience (03/10/2013)
  national channels, summer period 2008-2013 trend
• Austria - Major Media - Radio Broadcasting (09/09/2013)
  public and private broadcasters, owners, management, audience trend
• Belgium - Major Media - Radio Broadcasting (French region) (28/08/2013)
  Wallonia region, radio broadcasters, public, private, owners, platforms, audience trend
• Belgium - Major Media - Radio Broadcasting (Flemish region) (28/08/2013)
  Flemish region, radio broadcasters, public, private, owners, platforms, audience trend
• Turkey - Major Media - Radio broadcasting (15/08/2013)
  ownership, management, program formats, platforms

More Resources

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Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

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