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ftm Radio Page - May 2, 2014

License application lost in bureaucracy
The postman didn’t ring

A big opportunity for rare FM licenses in Germany has gone sour for one applicant. Radio/Tele FFH sent all the required paperwork by post – registered, of course - to North Rhine.Westphalia state regulator LfM (Landesanstalt für Medien). The deadline was Monday, April 28th. The application arrived a day late.

“We are very irritated,” said managing director Hans-Dieter Hillmoth, quoted by dpa (April 30). Radio/Tele FFH, which operates market leading Hesse state adult contemporary channel Hit Radio FFH, applied to acquire FM frequencies in North Rhine-Westphalia for its planet radio channel, which targets young people. Lawyers have certainly been consulted. (See recent German national radio audience estimates and trends here)

The FM frequencies in North Rhine-Westphalia became available when British Forces Broadcasting Service (BFBS) further reduced its German footprint. British troop reductions in Germany, expected to be completed in 2020, will leave BFBS without raison d'etre. The LfM will announce winners later this year. (See more on media in Germany here)

Many of the applicants for the North Rhine-Westphalia FM frequencies plan to target youth audiences. The dominant regional broadcaster is the Radio NRW network of 45 local stations. Regional public broadcaster Westdeutscher Rundfunk (WDR) offers youth channel EinsLive (1Live). WDR’s new radio director, Valerie Weber, joined from Germany’s top rated channel Antenne Bayern May 1st.

Broadcaster sends big thank you note
Rubbing it in?

German media watchers spun on their heads last year when Antenne Bayern managing director and program director Valerie Weber jumped ship, so to speak, to head radio operations for public broadcaster WDR. Not a few public radio purists moaned about having somebody from commercial radio in their midst. Less was said, in public, about limited opportunities in Germany for women executives in broadcasting. She takes up the new job this week.

Showing promotional savvy as it has consistently in Bavaria, a huge portable billboard appeared outside the WDR Cologne headquarters with a message for Ms Weber – and others – from Antenne Bayern. The headline, backed with the Cologne skyline, said “Et kütt as et kütt,” Cologne dialect for “What will be, will be” followed with “Thank you for 10 successful years.” (See more on media in Germany here)

Antenne Bayern is Germany’s most listened to radio channel. WDR is Germany’s biggest public broadcaster. A replacement for Ms Weber at Antenne Bayern has not been announced.

 


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