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ftm Radio Page - January 31, 2014

Earthquakes and the digital ghetto
As policy makers look on

Private and public radio broadcasters in Germany are always in a cat-fight. The mere suggestion that Bavarian public broadcaster BR might be considering a platform shift set out the long knives.

According to Süddeutschen Zeitung (January 28), BR is planning to announce that classical music and arts channel BR Klassik would exit the FM platform as part of its previously announced multimedia “video and event-oriented” programming concept. Dropping FM would require approval of the BR Broadcasting Council, scheduled to meet this week. BR Klassik and all other BR radio channels are available on the DAB+ multiplexes.

Also speculated is that BR would, then, move kids channel BR Puls to the vacated FM frequencies. German public radio broadcasters are limited to five FM channels under the current Broadcasting Treaty. BR Klassik is ad-free; BR Puls could be an ad opportunity. (See more on media in Germany here)

Hardly unexpected, German private radio broadcasters had a few choice words. “FM frequencies (at public radio) are shifted like a bazaar, back and forth, as policy makers look on,” said private broadcasters association VPRT radio director Klaus Schunk, in a statement. (See VPRT statement here – in German). “If true that BR will replace BR Klassik on FM with youth channel Puls it would mean an earthquake within the Bavarian broadcasting landscape,” offered Bavarian (private) Broadcasters Association chairman Felix Kovac. Antenne Bayern managing director Karlheinz Hörhammer called the suspected platform change for BR Klassik “dumping into the digital ghetto,” quoted by W&V (January 29).

On the other side, a BR statement following the private broadcaster’s complaint said “BR Puls is a complementary offering that clearly stands out from private mass media…BR’s statutory mandate to provide for a younger audience.”

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