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ftm Radio Page - October 11, 2013

Publisher becomes radio news provider
“good local news”

Cooperation is clearly more desirable than fighting, yes? Independently-owned Malmö, Sweden daily newspaper Skånska Dagbladet will soon provide local news to community radio station Retro FM. The newspaper is looking for a little branding action for its web portal skånskan.se. The radio station, which launched with a volunteer staff in January, is looking to beef-up local content.

“I have high hopes that the newscasts will serve as appetizers to listeners who do not know how much good local news we actually produce every day,” said skånskan.se editorial director Mimmi Karlsson-Bernfalk to radionytt.se (October 11). A team of three journalists will present morning newscasts on Retro FM starting October 14. If all goes well, afternoon newscasts will follow.

The cooperation “fits like a glove with our local vision,” said Retro FM principal Robert Persson. “We can increase the coverage of each other and reach out to people of Skåne (Scania province) with the news.” Scania is Sweden’s southern-most province and home to the country’s third largest city, Malmö. Mr. Persson is also owner of Malmö ad agency Mad Men Media. (See more on media in Sweden here)

Retro FM came to be in January 2013, taking deserted FM frequencies in the aftermath of protracted battling for the Malmö region oldies radio market between major network operators SBS Radio and Modern Times Group (MTG).

Radio still makes pop stars, quotas needed
“requires hours of listening”

Switzerland is blessed with many internationally known bankers, watchmakers, nuclear physicists and, yes, chocolatiers. But pop music stars, not so many. There would be more, said a Swiss politician, if only radio stations played their tunes.

“We do not hear enough of Swiss musicians on the radio,” said Federal Council member Luc Barthassat, quoted by 20minutes (October 3). He’s introduced an amendment to the Swiss Law on Radio and Television (LRTV), currently being debated by the Swiss Parliament, to require 25% Swiss music on licensed radio stations. “I am convinced that there are plenty of Bastian Baker’s in Switzerland.” Pop singer Bastian Baker, from Lausanne, currently enjoys music chart and airplay recognition internationally.

Response to the music quota suggestion from Swiss broadcasters and the music industry was swift and, somewhat, predictable. “Yes, there are good groups and good Swiss French-speaking groups,” said Rouge FM program director Philippe Martin. “But our station plays fifteen songs per hour and we cannot provide 25% Swiss productions.” Rouge FM is licensed to Lausanne, in the French-speaking part of Switzerland.

Radio Energy (Zürich) general manager Danny Büchi didn’t mince nuance. Music quotas “would be a further constraint on the private (radio) market,” he said, adding that not enough Swiss music is “playable.”

“Swiss musicians have no chance without being known,” said Swiss music and media association director Manu Gehriger. “We must change that. And being on the radio can be invaluable.” Warner Music Switzerland director Ralf Brachat wasn’t so adamant: “We can not impose on listeners songs they do not want to hear.”

Radio channels of Swiss public broadcaster SSR-SRG allocate about 20% of music programming to Swiss artists. “There are a lot of Swiss artists who can be played on radio,” said Swiss-French regional public broadcaster RTS deputy director Laurent Pavia. “This requires hours of listening to music. To do this six passionate (music) programmers work with (pop music channel) Couleur 3.” (JMH)


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