ftm Radio Page - September 20, 2013

Broadcaster takes second look at second screen
Focus on radio

A second screen app touted by Norwegian radio broadcaster P4 a year ago to chase advertising opportunities is being phased out, reports Kampanje (September 19).  The Viamo smartphone application uses audio matching to identify radio and television sound in Norway to which it adds other customized content. P4 owner Modern Times Group (MTG) was an investor in Viamo, which it has adsorbed.

More and more big media houses are on the hunt for clever new digital solutions, sometimes to solve a problem and sometimes to be ahead of the game. A bit more than a year ago MTG formed digital subsidiary MTGx to be its “hub for digital planning and execution.” Rikard Steiber was recruited from Google to lead the project. The Viamo founders have been integrated within MTGx, P4 and TV3. The Viamo application will be focused on radio audience building.

“Radio has fared exceptionally well in the digital beginnings,” said P4 president Kalle Lisberg. “But, as in other media, we also see signs of a great change of pace. Digitization is forcing everyone to think again.” (JMH)

Web measurement converging, diverging all at the same time
“years before on result”

Media buyers are, we know, hot to have all the numbers. As media converges audience estimates just aren’t the same as they were. This challenges both audience data suppliers and broadcasters. Media buyers don’t care; they just want it all.

German radio sales house RMS – more or less the seller of radio ads for private sector broadcasters – will be providing media buyers with survey data of online radio usage sooner rather than later. Joint industry audience ratings supplier AG.MA will start testing audience estimates for online radio listening in January but converging that data set with traditional audience estimates could take “years before the numbers are integrated into one result,” noted Horizont (September 12). (See more on media measurement here)

The two-stage RMS survey will incorporate a telephone sample followed up with a web-based survey. It will be a small sample – 3,500 by telephone and 5,200 on the web – compared with the traditional AG.MA survey of more then 60 thousand interviews. Interviews will be limited – 14 to 64 year olds – because the under 14 year olds are “not relevant” for advertisers and “the use of web radio is still so low among 65 year-olds that they can be neglected.” The RMS survey will measure online radio aggregators like radio.de and Spotify.

Web measurement supplier AudiMark, which has had an “alliance” with RMS, was clearly unimpressed. AudiMark CEO Matthias Mroczkowski called it “methodologically untidy.” Survey respondents, he said, might not be able to distinguish between traditional FM radio brands and their various online offshoots. RMS estimates 8.8 million online radio listeners in Germany while AudiMark sees about half that, 4.2 million.

AS&S, sales house for Germany’s public broadcasters (more or less), has been hampered in online radio marketing. The current Broadcasting Treaty rules prevent advertising on public broadcaster’s websites. That does not, however, eliminate certain sponsorship marketing so AS&S has contracted with newly formed K2 Media Sales to serve online radio aggregators laut.fm and detector.fm. (See more on media in Germany here) (JMH)

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Recently added radio audience figures and resources

• Austria - Major Media - Radio Broadcasting (09/09/2013)
  public and private broadcasters, owners, management, audience trend
• Belgium - Major Media - Radio Broadcasting (French region) (28/08/2013)
  Wallonia region, radio broadcasters, public, private, owners, platforms, audience trend
• Belgium - Major Media - Radio Broadcasting (Flemish region) (28/08/2013)
  Flemish region, radio broadcasters, public, private, owners, platforms, audience trend
• Turkey - Major Media - Radio broadcasting (15/08/2013)
  ownership, management, program formats, platforms
• Netherlands - Radio Audience (08/08/2013)
  national survey, market share, trend
• UK - National Radio Audience (01/08/2013)
  market share, trend, sectors
• UK - London Radio Audience (01/08/2013)
  market share, trend
• UK - National Radio Audience (01/08/2013)
  BBC/commercial 'gap'
• Ireland - National Radio Audience (30/07/2013)
  market share, 07h00-19h00, trend
• Ireland - Dublin Radio Audience (30/07/2013)
  market share, 07h00-19h00, trend
• France - Greater Paris Radio Audience (23/07/2013)
  national and local channels, market share, trend
• Switzerland - Radio listening by region (19/07/2013)
  public and private sectors, penetration, time spent listening
• Switzerland - French region Radio Audience (19/07/2013)
  share, trend
• Switzerland - Swiss-German region Radio Audience (19/07/2013)
  share, trend
• Switzerland - Italian region Radio Audience (19/07/2013)
  share, trend
• Germany - Radio Audience (16/07/2013)
  leading stations, audience trend, daily reach
• France - National Radio Audience (16/07/2013)
  national channels, sectors, market share, reach/TSL
• Germany - Major Media - Radio Broadcasting (16/07/2013)
  public and private broadcasters, ownership, management, platforms, audience trend
• Latvia - National Radio Audience (12/06/2013)
  national channels, audience share, trend
• Spain - National Radio Audience (24/04/2013)
  national channels, reach share, trend
• Poland Major Media - Radio Broadcasting (28/03/2013)
  public and private radio channels, management, platforms, market share
• Lithuania Major Media - Radio Broadcasting (25/02/2013)
  public and private radio channels, management, platforms, audience reach
• Czech Republic Major Media - Radio Broadcasting (18/02/2013)
  public and private radio channels, management, audience reach

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