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ftm Radio Page - August 9, 2013

Ratings edge up for DJ-less station
Very retro

Top 40 channel Radio 538 held its top spot in the Dutch national radio audience estimates for May-June 2013, released August 6. Market share for the Talpa Media owned market leader slipped to 11.0% from 11.9% one year on. The aggregate market share for regional public sales network ORN rose to 11.7% from 10.9%.

Hot on the heels of Radio 538 is Sky Radio, which moved rather dramatically into 2nd place – not counting the ORN group – with 10.5% market share, up from 8.7% year on year. Sky Radio is an automated pop music jukebox with no DJs owned by Telegraaf Media Group and modeled on low cost American format stations. (See Netherlands national audience trend chart here)

Hot hits channel Q-music also scored well, rising to 7.9% market share from 6.7% one year on. Regional commercial sales network E Power Radio took the biggest loss, dropping on aggregate to 4.6% market share from 6.0%. All-Dutch music channel 100%NL climbed to 4.6% market share from 4.2%.

Public radio youth channel 3FM placed 4th in the national survey with 10.3% market share, up from 10.1% year on year. Oldies music channel Radio 2 slipped to 5th spot, posting its lowest market share in several years, 8.0% from 9.0% one year on. News and sports channel Radio 1 was lower, 6.9% market share from 7.3%. Classical music channel Radio 4 was also lower at 1.6% market share from 2.0%. Radio 5, the public easy listening channel, was unchanged at 2.6% market share.


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