Hot Topic - Media in Sweden
Tough times can be opportunities for savvy investors. The secret, often, is waiting for the right moment. But patience is rarely an executive virtue, punishment being swift. Sometimes having a pile of cash helps.
The online currency of the realm is traffic, the gross count of visitors. Ad-servers pay on some dividend of traffic. Web-masters constantly sort through traffic figures looking for keys to the coffers. But, as that physics lesson taught, thereís change in all that looking.
Media people continue searching for that oft promised digital dividend. So far, the major beneficiaries have been techies, telecoms and, of course, investment bankers. In the real world the difference between analogue euros and digital pennies is well understood. There is, though, a digital strategy.
Public broadcasters have long drawn fire from private commercial competitors for audiences they attract and the money they spend doing it. The biggest public broadcasters have managed to fend off serious attacks on their financing and mission claiming the high-ground of public service, staying well above the hoi polloi of commercial media. Critics claim itís just not right.
Defying trends in other media, radio listening levels in many countries are growing. At a time when media watchers fall all over themselves reporting new media usage up and all other fading away, radio is attracting more people. There are many clues and no consensus.
Lousy music and too many bad commercials drive listeners away. So do stupid DJs. None of this is new for radio programmers. The bigger threat to commercial radio is consolidation, too few channels all sounding alike. It could be fatal.
EU competition law is clear. Whether telecom or broadcast distribution, monopolies are forbidden, particularly State monopolies. One by one, they are being unraveled and itís an unraveling experience.
See also in ftm Knowledge
Media in Scandinavia
Big media companies in Denmark, Finland, Iceland, Norway and Sweden are riding a sea of change. The digital media revolution is nowhere more apparent than in Scandinavia. This ftm Knowledge file Media in Scandinavia looks at rapid change in the most 'wired' neighborhood. 103 pages PDF, Resources (June 2012)
Hot topics click link for more
Fake News, Hate Speech and Propaganda – new
The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
More ftm Knowledge files here
Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!